Demandbase ABM Platform Reviews

Demandbase One has been crucial to building our B2B outreach campaigns. It is easy to take actions on sales signals and has a variety of integrations that help with your workflows. As we kickoff our new product, it's been useful in surfacing new accounts that we didn't have identified as targets for us to incorporate in our campaigns.

The support team at Demandbase One has crucial to our success with their constant support and knowledge. We've made a number of improvements to our current system over the last year and that all comes down to the frequent meetings we've had with the support team as they've guided us on how to best leverage their tools.

I do most of my work out of the Demandbase One and it took me a decent amount of time to learn how to navigate the platofrm. The sales reps tends to get lost in it as they don't access it very often which causes them to avoid it in general. We've found workarounds for that in the use of daily/weekly activity reports but I do wish it was easier part of their workflow.

Demandbase one provides an easy way to identify our sales signals and segment those into specific actions taken by the Sales and Marketing teams. This has been crucial as we build out a new marketing/sales outreach programs for our new product and serve up actionable leads to our account executives.

Demandbase process is effortlessly segmented, enabling the breakdown of Total Addressable Market (TAM) by regions or other criteria aligned with Ideal Customer Profile (ICP). This segmentation facilitates the swift generation of intent data, providing a prompt evaluation of the next strategic steps.

In the context of ICP, the workflow involves and allows checking intent, configuring multi-channel campaigns with precise messaging, and translating these insights into actionable strategies for the sales team. Demandbase platform is notably comprehensive, catering to both sales and marketing programs, distinguishing itself from other ABM platforms, which is primarily geared towards marketing applications. Moreover, with Demandbase, the existing foundation of orchestration with Account-Based Experience (ABX) facilitates audience creation, allowing seamless integration with various channels to disseminate targeted messages.

Not much to dislike about this platform, however if I have to pick one, you have to allow yourself to learn the ins and outs of this platform as it's a complex system. But this is also a positive thing as you can use this software across the whole business to create a great ABX programm.

Demandbase One proves invaluable in our strategic initiatives by providing instant data crucial for making informed marketing decisions. The inclusion of sales intelligence is pivotal, allowing us to identify the ideal buyer persona. With the insights derived from intent data, Sales Relationship Development (SRD) is empowered to initiate outbound conversations and engage in effective social selling, ensuring a targeted and personalized approach. Simultaneously, this methodology empowers the marketing team to deliver the right content at precisely the right time, aligning our efforts with the dynamic needs and interests of our audience. In essence, the synergy of instant data, sales intelligence, and timely content delivery positions us strategically for success in both marketing and sales endeavors.

Demandbase One has become an indispensable asset in my sales research toolkit. Its precision, real-time insights, personalization capabilities, and user-friendly interface have collectively elevated my approach to prospecting and empowered me to achieve remarkable results.

Demandbase One, while offering a robust set of features, is not without its shortcomings. As a sales researcher, my experience with the platform has been a mix of commendable attributes and areas where improvements are crucial.

One notable aspect deserving of scrutiny is the learning curve associated with Demandbase One. The platform, while powerful, can be overwhelming for users unfamiliar with its intricacies. Navigating through its various features and functionalities can be a daunting task for newcomers, potentially hindering their ability to quickly harness the platform's full potential. A more user-friendly onboarding process or comprehensive training resources could significantly mitigate this challenge.

The real-time insights provided by Demandbase One are another aspect that sets it apart. The platform continually updates and refines its data, ensuring that I always have the most accurate and up-to-date information at my fingertips. This not only saves me time but also instills confidence in the data-driven decisions with my sales research team.

Demandbase offers a sophisticated suite of tools for marketing & sales teams. Our program has had great success taking full advantage of Advertising tools such as predictive scoring, intent models, and personalization to not only identify our best accounts but serve up the right ads at the right moment. The Demandbase team is an absolute pleasure to work with and feels more like an extension of our own team rather than an external partner. They foster a highly collaborative crossfunctional environment and empower us to stay on the forefront of ABM innovation.

Demandbase is so robust that non-power users can feel easily overwhelmed. Simplification of the experience remains key for adoption.

Demandbase One solves two main problems: account selection & personalization for marketing programs and sales intelligence. With DB1, we're better equipped to find the best accounts for our programs that are most likely to respond and turn into opportunities. We're also able to run a seller enablement program to help sellers prioritize their territories.

I love the level of detailed data we are able to extract from this platform. The insights are unbeatable. My favorite demandbase capabilites are the deanonymizined web data and the ability to create very detailed journey stages.

I would say the only downside to Demandbase is the need to request certain features be activated by support. It seems like a time waste to have to have to email support and wait for them to give you the access to a feature you are already paying for. A newer custom might not know they need to do this and therefore might miss out on a valuable insight.

It solves the anonymous web visits and helps sales better prioritize their outreach.

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

It gives you so many insights about the companies you are targeting or should be targeting and their analytic tool is very easy to use and comprehensive.

Only thing that I wish were available is that you do not get the actual contact information of the prospects but only at the account (company level).

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

Ease of use and clarity of the information to hand.

Wish we have contact or cookie tracks of the individual researching!

What problems are you solving with the product? What benefits have you realized?

Demandbase provides a wealth of data, but is remarkably easy to navigate. The DB team is hands on in launching campaigns.

While the information is robust in Demandbase, there's not any easy way to share information with the sales team. It's also a challenge to integrate Demandbase with other marketing automation tools to track the prospect journey.

What problems are you solving with the product? What benefits have you realized?