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I really like that this tool is more than organizing documents - it also tracks the analytics and funnel breakdown which isn't often seen with other tools. Other tools either focus. heavily on organizing docs or analytics is paired with an SEO tool kit.
There isn't anything that I truly dislike - I think the tool can be stronger if it added more sales and SEO analytics. It depends on what the company is trying to accomplish. If they want to focus on sales then there could be more of that and the same with SEO.
Content camel allows people to organize content but also view that content through a customizable funnel. That would probably be the biggest benefit of customizing your funnel and seeing where your content stands.