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Get limitless possibilities using the modern commerce solution by commercetools
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If you think about history of commercetools and how it started:
- Development started in 2010
- Vision paper about headless commerce released in 2011
- Product Launch in 2013 (named sphere.io at that time)
What does it say? Well, commercetools predicted of how the eCommerce market will look like 10 years ago! It took them a LONG time to educate the market and explain the value of the product. If you think of the current state of eCommerce tech vendors, EVERYONE either is trying to go headless or are already claiming they are (even if they are not). Honestly, it is HARD to change your legacy software that you were developing for decades over a 1-2 years time and transform from a Monolitic architecture into headless.
So, what I like best? That commercetools always believed in this vision and never gave up, and now, that the market is ready and understood the value of Headless, they are years ahead of competition. There is still a lot of education to be done, however for those who get's it, I doubt that there is a better choice right now.
It is hard to say what I dislike about it because I believe in everything commercetools do. Instead, I know what other people say, as they are evaluating commercetools: Oh, there are not that many features provided out of the box compared to other tools, I have to buy other 3rd party services to get what I am having now from one Vendor.
Well, that is exactly the point of Headless - you pick the best tools from the market, that focus on one and one thing only. Focus is the key to master anything you do, and the same goes for tech.
Just try it and do POC during a free trial period.
For us, being a Bodiless Frontend, commercetools is just a match made in heaven. The frontend was never anything they focused on. Since commercetools is a headless commerce platform (body) and Vue Storefront is a bodiless Frontend Platform (head) what can go wrong? :)
This product provides the core toolset required for a digital commerce site so you don't have to build the basics. At the same time, there are very clean ways to extend and customize it. We were able to quickly build a product configuration and checkout flow for one of our clients. The speed of development and ability for business users to manage it blew them away.
There were some limits on how many prices you can have for a given item, but I think you can request an increase. As a SaaS platform, it makes sense that you can't allow unlimited data without eventually running into a noisy neighbor problem.
commercetools combines the best of the build/buy options. You can use the undifferentiated features as-is, and when you want to add something unique, you can customize it.
commercetools is very simple to implement; any developer can understand the basics in a day. It´s very flexible, so you don´t need to have a very detailed plan in place from day zero. You can start using a small piece, like PIM, or all the navigation, including pricing and inventory, and even within that phase, you can still do smaller intermediate deployments. This strangler approach allows for an easier learning curve, a reduced risk, the onboarding of the business users early in the project, and the implementation of a real Agile methodology.
Having access to any functionality or data object through the API, being able to suscribe to events for any change on any data object, and the flexible data model allows to implement a composable approach, giving the customer the power to select the best tool for each of their needs.
Finally, not having to worry about upgrades is a great thing.
I don´t think this is a problem, but it´s usually a "surprise" for new users. All the flexibility comes with a drawback; there are some things that you would consider essential that would require some coding to be implemented in commercetools, like returns for example.
Mainly being able to use the tools that I want to, the best OMS, CMS, DXP, etc for my needs, to have flexibility in terms of user experience, businesses process, etc, and, an essential thing is that I can switch all or some functionality from commercetools to other vendors at any time with low cost and risk, that means that I own my platform and I´m not married to any vendor.
The flexible structure and ease of onboarding an instance. Plus robust and well-documented API library. Commercetools provides a lot of capabilities you can enable easily with modern experience technologies.
Lack of integrations both inbound/outbound and middleware connectors.
It would be helpful to have a set of connectors for popular systems like Salesforce and SAP ready to be integrated.
I would recommend Commercetools for the following reasons -
1. Flexible and scalable - building out a large ecommerce solution is readily available via the Commercetools structures.
2. Headless & Cloud Native - infrastructure and API library have been built to be headless and cloud first
3. Freedom on Experience layer - build your own with modern solutions like React and Vue
4. Resources - instead of deep knowledge on platform like monolith solutions, you need to find seasoned Commerce developers experienced in building API layers, GraphQL, middleware solutions and integration architectures.
Commercetools primarily is our headless commerce solution to integrate with various other content and experience platforms such as Adobe. It has allowed us to increase our offering to work with multiple platforms and increase our ability to prescribe an appropriate solution.
As a headless ecommerce platform, it offers the ultimate flexibility to meet business requirements. In some cases we use only parts of the API, in other cases it supports an entire ecommerce site. We've integrated commercetools with a custom androids app, a MS PowerApps, and B2B site (C# and .net core) and a B2C site (vue.js). I also like their support and documentation. They respond quickly if we have architectural or feature questions.
It's definitely not a turnkey ecommerce platform. Since it's headless it requires a separate front end. They do have some starter templates and we've used Vue Storefront as a starting point to further customize.
We've been able to launch a B2B and a B2C site within the last year. We are shifting a lot of business to our ecommerce channels which helps us grow and scale beyond our traditional business.
Flexibility. Everything is an API. Easy to consume and mashup. The predicate language was powerful for setting up promotions.
Not all APIs had GraphQL end points, but they are moving there.
Implementing a SaaS eCommerce system requires a knowledge of cloud architecture to fully take advantage of all the feature. The big advantage, no version upgrades, does add layer of continuous testing and or monitoring to ensure platform changes do not effect custom code, extensions, or the microservices integrations to up and downstream applications.
Single promotions engine across multiple catalogs. Multiple channels (web, mobile, in-store) and in some cases the channel had multiple catalogs (Private label, Marketplace, Employee)
Commercetools is a very feature-rich digital commerce platform. Its support for MACH architecture has made it highly flexible and easy to integrate with our legacy systems. Its integration with payment solutions has made it a complete platform.
They need to improve their order management features. the pricing also needs to be more competitive. Lastly hosting options need to be improved and server location in Asia needs to be introduced to improve real-time delivery.
We needed an integrated commerce solution that could form the base of our loyalty portal. After looking at the competition we decided on commercetools mainly because of its flexible connector-friendly solution.
The commercetools platform incorporates the ideals of modern commerce architecture. This means that our customers who invest in the commercetools platform realize the benefits of scalability and flexibility for their digital businesses. As a commercetools partner, we embrace the core principles of their solution as it lines up with the way we want to consult our customers and recommend solutions that fit their business. Commercetools is an integrator and agency-friendly organization for partnering. We share a vision, and more importantly, we share customer wins and long-term success.
The vision for taking advantage of commercetools, and for adopting a headless approach to commerce, can sometimes be complex for companies to understand. We continue to improve our ability to articulate value to both technical and business buyers. This challenge actually creates strong opportunities for partners like DMI to play a more consultative role to companies considering this investment. As the adoption curve accelerates, I'm confident that the assets and solutions around commercetools will improve.
We believe that commercetools offers a path forward for companies feeling the pain of older, less flexible commerce technology. As companies accelerate into developing more sophisticated digital channels, they can feel limited by the investments they have made in platforms and tools. Our customers who implement commercetools gain a unique market advantage by achieving speed to market for new and updated customer experiences. Going cloud-native, with APIs and microservices gives our customers options without limits.
What I loved most about this web manager, is that you can add a purchase Project and manage everything related to the base Project, without the need for calculators or anything complicated
The web manager loads very slowly, the heavier the Project, the longer it takes to load.
Yes, very nice platform.
I managed to connect all my purchase platforms, incluiding social ones.
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The MACH ( microservices, API based, Cloud ready, headless commerce) provides greater flexibility in designing and implementing custom solutions. The API and Tools (merchant center) help better manage the products, promotions configuration, shipping, and custom extensions.
It will be good to have prebuilt connectors for more commerce ecosystem applications.
It helps in building omnichannel experience using the API first approach. It gives flexibility in developing and deploying new features. The scalability of the platfom to effortlessly handle peak volumes. It provides better control for the business users to make required configurations and keep optimizing the online experience for the customers.