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Cold Dm made twitter campaigns easier to send out and manage since it has the ability to send in bulk without affecting the restrictions from the source Twitter account.
It was great at first but soon enough, right around when we needed it the most, the Twitter API got changed. We did update the settings on our COLD DM but we were still getting bounced deliveries. It was a painful experience.
It is a tool that we use to send out cold dms on twitter. It enables us to send these messages in bulk without the fear of getting limited or banned constantly.