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Cien is able to understand our Salesforce data like no own else. Their standardization of our not-always-clean data has helped us identify new markets we were unaware of before. They've also been able to make some recommendations as to how we're handling our data which is saving our employees time and making our data easier to look at.
It would be nice if they had an interface that works directly within Salesforce.
We utilized their Data Enhancement Services to help us identify and remove hundreds of duplicate records. Their duplication models seem to work much better than Salesforce's Dupecheck. As mentioned above, the standardization of additional data points has helped us realize potential markets and channels to attract new business.