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Secure your paid marketing strategies by removing the unreal audiences
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Overall, users find CHEQ easy to use and implement, with a user-friendly interface and integration with various platforms. They appreciate its features like real-time monitoring, fraud detection, and automated payment reconciliation. However, some users have reported issues with customer support, false positives, and the system's accuracy in flagging suspicious transactions. Additionally, a few users have expressed concerns about the pricing structure and the lack of customizability in some aspects of the software.
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CHEQ have been extremely helpful and patient with us when it came to integrating their platform with our advertising platforms and website despite several delays on our side. From the customer success manager to their technical support, they are always very friendly, knowleadgeable and prompt in their responses.
The platform itself is doing its job stopping a lot of malicious and invalid traffic from coming to the website and, based on the number of invalid clicks it replaced, it paid for itself in less than 12 months.
The CHEQ Paradome dashboard needs a bit of work to become more user friendly and have quicker and easier access to the most important KPIs but I know this is something they have been already working on for a while and I can't wait to see the results soon.
CHEQ Paradome has saved us thousands of pounds so far even without being fully integrated with our website and without using its full capabilities. It is currently being used for stopping malicious and invalid traffic from Google Ads and Microsoft Ads and we have seen a significant drop (80%) in IVR (invalid visit rate) since starting using them. Once the full website integration is completed we expect the results to be even more significant.
As a marketing specialist, what I find most helpful about CHEQ Paradome is its highly effective protection against ad fraud and brand safety risks. This platform offers a comprehensive suite of tools and features that have significantly enhanced our marketing campaigns. The real-time detection and prevention capabilities of CHEQ Paradome have proven invaluable in safeguarding our brand reputation and ensuring that our ad budget is utilized optimally. Additionally, the user-friendly interface and intuitive reporting system make it easy to monitor and analyze campaign performance, allowing us to make data-driven decisions and drive better results. The proactive approach taken by CHEQ Paradome in combating ad fraud has truly impressed us, delivering measurable benefits to our marketing efforts.
While our experience with CHEQ Paradome has been predominantly positive, there are a few areas where we believe there is room for improvement. One aspect we found challenging was the initial learning curve associated with understanding the platform's various features and functionalities. Although the platform provides comprehensive documentation and support resources, we believe that further enhancements to the onboarding process would help streamline the learning process for new users. Additionally, while the reporting system is informative and insightful, we feel that additional customization options would further enhance its usability and allow for a more tailored analysis based on our specific campaign objectives. However, it is important to note that these minor concerns do not significantly diminish the overall value and effectiveness of CHEQ Paradome in protecting our brand and maximizing our advertising investments.
Overall, CHEQ Paradome has proven to be an essential tool for us as a marketing specialist, enabling us to combat ad fraud effectively and maintain brand safety. Its robust capabilities, proactive approach, and user-friendly interface have consistently contributed to the success of our campaigns. While there are areas for improvement, our positive experience with CHEQ Paradome solidifies its position as a valuable asset in our marketing arsenal.
CHEQ Paradome solves the problems of ad fraud and brand safety risks, benefiting marketing specialists by improving campaign performance, protecting brand reputation, and saving time and resources. Its advanced algorithms detect and prevent fraudulent activities, ensuring legitimate ad impressions and reducing wasted ad spend. The platform also monitors and filters out ads appearing alongside unsafe content, preserving brand integrity. This enhances campaign metrics, saves time on manual monitoring, and allows for more effective resource allocation. Overall, CHEQ Paradome delivers improved ROI, stronger brand trust, and streamlined marketing strategies.
We have been looking for a long time, finding the right Click Fraud Solution for our company.
After doing our screening homework, we quickly choose CHEQ as our go-to-Partner.
What we love:
- outstanding customer support (especially in the onboarding process)
- Dashboard gives you an excellent overview and helps you to better understand your weak spots
- not continuously wasting money due to ad protection/blocking
- understanding which of our affiliates really help us out
- enrich our internal Data with valid bot information
So far, we don't regret our decision; the numbers speak for themselves.
Due to our comprehensive brand/campaign setup, the onboarding process took a while.
- Using our ad spend more effectively due to bot protection throughout our campaigns.
- Getting a better understanding about our traffic data
- Identify the most/worst affiliates in our network
The team at CHEQ go above and beyond to help you get started and make the most of CHEQ - whether it's training, advice or insights.
The only thing i'd add to the platform is the ability to A/B test the impact of having CHEQ vs not. We launched CHEQ across all sites but during our peak period meaning we could not understand the impact pre/post. It'll be great to be able to say once and for all CHEQ has driven a x% lift in CTR and ConvRate.
We are currently using CHEQ to manage our click fraud across PPC. The insights break down the number of clicks saved at a campaign level and from this we are easily able to understand actually how much we have saved with CHEQ and that can be reinvested. This number is sizable and even with the cost of the platform, we're left with a good number to reinvest into PPC - that of which would have otherwise been wasted.
The ability and flexibility to block specific types of traffic from our website based on our needs.
I haven't experienced any issues with Cheq
Blocking bots that come to our website daily keeping our website analytics and traffic as clean as possible
Excellent dashboard, we can easily refine our advertising tactics and make the most out of our investment thanks to the precise information it provides on visitors to our website.
They main problem I have with CHEQ Paradome is that the price tag that comes with software is too high for small firms.
We can safeguard our analytics and data using CHEQ's platform, and guarantee that bogus users or bots are not interfering with out sponsored marketing. It helps us a lot to improve our marketing campaigns.
There are many positive points to report:
1) Comprehensive and very helpful service on the part of CHEQ. Every question and every challenge was answered quickly and successfully.
2.) Very good overview for the management summary.
3) Easy connection to all systems.
4) Very good insight into how data centres, bots etc. disrupt the website or campaigns and valuable advertising budget was saved.
5) As a non-English speaking company we still achieved all our goals with CHEQ.
In fact, there is nothing negative to report.
It would be helpful to make the tool available in different languages in the future - but this is not mandatory!
In the competitive environment, we have been able to identify several networks that have attacked the advertising budget.
We were able to control them successfully and you could feel it in the ad campaigns.
- good overview
- good analysis options
- fast support
- competent support
- some bugs with numbers
- only certain parts are for you to see as a user
Cheq helps in optimising our ad spend by blocking malicious or Bot traffic
I have been using CHEQ for some time now, and what I like best about it is the effectiveness of its ad fraud prevention. I am impressed with how CHEQ's AI-based technology is able to detect and prevent fraudulent activity in real-time, without compromising the user experience. The platform is also user-friendly, with a simple and intuitive interface that makes it easy to navigate and use. Additionally, CHEQ's customer support team, especially Netzer ,is always available and responsive, making me feel confident about using this solution.
I highly recommend CHEQ to anyone looking for a reliable and efficient solution to prevent ad fraud.
The dashboard could benefit from more customization options or simplified data presentation to help users focus on relevant metrics.
The benefit of using CHEQ is the increased efficiency and effectiveness of ad spend and the enhanced protection of a company's online reputation.
CHEQ's technology helped me ensure that ad impressions are genuine and seen by real people, rather than being consumed by bots or fraudulent activity.
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It is very user-friendly and was easy to implement. I also appreciate that they are evolving and adding new functionalities to the product every now and then. The customer support is absolutely amazing, there are things in the security worlds tht we are lacking of technical knowledge, Cheq's team is always there to help and optimize the product with us so it fits best to our business goals.
Ans also the obvious advantage of saving us a lot of money on irrelevant traffic.
Highly recommended.
The only thing I can think of is adding a CPC to their dashboard. This way we can calculate better our exact savings.
They are saving us a lot of money on clicks from irrelevant users and clicks.