CaliberMind Reviews

One of the biggest reasons we chose CaliberMind was the ability to view engagement across all contacts at an account, not limited to those contacts with Opportunity Roles. This has given us a much deeper set of insights into marketing campaign performance than we could have with Salesforce. In addition, by pulling information from our marketing tools and website independently of Salesforce, we are able to get a view of engagement outside of just SFDC Campaign membership.

The original interface can be a bit tricky to navigate with custom fields, but that made a huge stride forward with the addition of Insights powered by SiSense and the customizations available there. Some of the additional features like data normalization and lead routing would be best for a team with SQL knowledge, a gap within our team where we need to rely on the CaliberMind team to support. For us, these were not our primary use case.

Our biggest challenge was in understanding the influence of marketing spend on accounts. Like many orgs, our sales team has not been historically strong in it's use of Contact Roles on opportunities, which greatly limited our view of campaign impact when relying solely on SFDC data. SFDC report limitations also restricted our ability to see the impact of multiple campaigns on personas. CaliberMind has given us the ability to look at multiple people in an org and see where they engaged, and how our marketing programs are touching people across the accound at different stages.

I've found CaliberMind to be a game-changer in my daily workflow. the platform offers a comprehensive view of customer data that enables me to target the right accounts and the right leads. The interface is super intuitive and using the tool is frictionless.

I'd highly recommended it for anyone in an outbound role.

I am yet to come across any issues while using the product.

CaliberMind is helping me to identify accounts and leads who have a higher propensity to buy my company's product.

Calibermind supports and delivers all the business requirments. Prompt responses and help from the team. Easily integrated the attribution model in our environment.

Only downside I feel is the communication channels which they are using with customers are not same.

Calibermind provides us the attribution model which helps us tracking our ROI from the marketing campaigns and prioritize the channels

A quick and effective way for me to get hold of the leads that are relevant

not much to dislike. Very good and informative

I am getting in contact with the right customers that are accessing our materials, they know who we are and I get straight to the point

I love the fact that you can measure the engagement of any potential customer, and have a bespoke conversation with them.

Can't find any downside to be fair, just the fact I didn't have it earlier.

Basically, you can track who's engaging with your company website, and see which sections they are looking more at, which is a great way to have a warm sales conversation.

The standout feature of CaliberMind, in my opinion, is the outstanding support provided by our account representatives. They consistently deliver rapid responses, precise information, and are eager to take on a challenge no matter how complicated.

CaliberMind's platform can at times be challenging to navigate, but Tyler and Andrew served as our dedicated champions, always ready to assist me when I couldn't locate specific features within the platform.

Calibermind has played a essential role for NS1 by providing essential insights into the attribution of all our marketing programs. A major project they assisted us in creating was a scoring model for our accounts, which evaluates and assigns scores to accounts based on their engagement levels. Calibermind collaborated closely with our teams to create highly customized models, proving invaluable in helping us pinpoint areas where we should concentrate our marketing and sales efforts. Their partnership with NS1 over the years has been truly invaluable.

Calibermind has been instrumental to NS1 in showing attribution of all marketing programs. In addition, they helped us create a scoring model for our accounts that measures and scores accounts based on their interaction level (which combines data from Rollworks, Outreach, Salesforce and GA). This scoring model helps us identify which accounts should receive top of funnel ads vs. middle of funnel vs. bottom funnel. This scoring updates automatically on a nightly basis which also moves the accounts from the different playbooks in Rollworks. In 2023 we had a need to create funnel models for both new logos and existing customers to see whee gaps were in conversion rates and timelines between funnel points. They worked with our teams to fully customize the models which was invaluable to us in determining where we should focus our marketing and sales efforts. They have been a true partner to NS1 for several years.

There is a lot of data available which can be a bit intimidating to start with. However, their customer support team is excellent in enabling you to utilize all of the material to your advantage.

Calibermind is helping us to realize the attribution to marketing campaigns in several different ways. It helps us focus on marketing spend on the areas that make the most impact. The funnel models have also helped us realize which parts of the funnel are more impacted by marketing touches vs sales touches allowing us to manage spend and resources more effectively.

Easy of us. Calibermind is very easy to use and provides so many different dimensions to analyze data from different sources. The ease of communication with the Calibermind team is also great plus.

I truly do not dislike any of the features but there are so many options with the data that it can get soemtimes challenging deciding which option to go with. I would like to see more improvements with graphics and visuals

Calibermind has greatky helped with solving our organizations attribution concerns. Being able to see a customers online and offline journey, the ability to determine attribution for customers touch point. These where pain points that calibermind has been able to solve.

When I want a 10,000 ft view of what my accounts are doing across sales and marketing activity, CaliberMind is the place I go. I can easily see all of the latest intent/activity data in under a minute. Great singleview tool.

At this point, I don't have anything negative to say.

CaliberMind is helping to fill the cracks in all of the other tools we use- bringing data together in a concise, digestable manner.

Calibermind has been our one spot for all the events on the customer journey. Before we only had partial data and it was spread across many systems. Now our data is much more complete and in one location. This ability to understand the customer journey and dig into the specifics has been invaluable.

Calibermind definitely has its own learning curve and really getting the most out of it takes some time but I think we have found that to be worthwhile and the more we use it the more we find out we can do. We have also found that we can migrate other reports to keep them in one central spot.

Calibermind is giving us insight into the customer journey with a level of detail we have never had. It is also really giving us our first view into influence, in addition to our standard attribution model. This has helped us see how far our campaigns and various efforts reach regardless of their attribution.