BrightTALK by TechTarget Reviews

BrightTALK plays a vital role in our marketing strategy, it is a great source of acquirinig new contacts but also re engaging and nurturing existing contacts with thoughtleadership content.

Can't think of anything specific to be honest.

It helps us to engage with contacts from our TAL with TOTF thought leadership content. The series feature that was recently released also helps us to re engage with related content and build up a community of followers online.

laser specific targeting of the solutions we sell

I would say the least likeable part is the tons of digital marketing material

It's filling in the gaps in knowledge about the products I sell

We put so much effort and time into creating educational or thought-leadership webinars. Without BrightTALK, our webinars didn't continue to drive significant interest, prospects, or leads. With our brighttalk channel, we can drive interest to prospects, and continue to utilize our assets!

My only complaint is that to 'replay' a webinar, you have to schedule it 21-days in advance, minimum. Ideally, we would be able to replay a webinar the following day or days, to continue the momentum from our promotions.

Continue to utilize webinars and drive prospects

Easy to access, relevant topics, quick login, interfering speakers

Sometimes not specific enough or the speakers have less experience

It's is a good practice to share the knowledge and best practices

Excellent way to share the content with professionals globally. Very efficient, professional, and friendly service. Recognised brand. Modern technology, easy to use, with all the options that you need.

I don't see any negatives. So far everything has been working well.

It allows me to share the professional content with relevant audience globally. It allows me to reach and interact with audience that I would not be able to reach otherwise.

Content! Wide variety of strong, technical content presented by experts with diverse viewpoints. Also really like the ability to engage live on some shows.

It's the other side of the content coin. Sometimes there is so much it can be hard to parse through options and find the topics of highest interest.

Resource for timely content on security and privacy issues the practitioners face. Right info, from the right sources, at the right time.

BrightTALK has a wide selection of tech topics and an excellent selection of panelists/speakers sharing their knowledge. It is great that it is free. I also get to get in touch with people who attend the sessions as well.

There is not much to dislike, but I suggest focusing on the latest trending topics as the landscape is changing rapidly.

Introduction to latest topics

Networking

Connecting with experts

Free training

BrightTalk is one of the easiest webinar platforms for anyone to use. It takes 5 minutes to set up a webinar. And I also love how easy it is to run on-demand webinars to keep a nice webinar lead flow coming in. Running replays is also incredibly easy and is a great way to reuse existing webinars to generate new demand.

The only thing I don't like about BrightTalk is that someone has to sign up for BrightTalk and can't just come in from one of our forms. But this small downside is worth the trade-off of how easy it is to set up and run live and on-demand webinars.

Without BrightTalk getting a new webinar set up on our website can take over a week, while BrightTalk is so easy to use that it only takes us 5 minutes to set them up.

Love the cybersecurity community at BrightTALK, globally.

There is not much that I dislike, it is a great platform

Problem BrightTALK addresses for us, they get our webinars in front of the cybersecurity audience that we are targeting.

The range of services and functionality offered by BrightTALK, supported by a fantastic team

It would be helpful if presenters cold access on other browsers other than Chrome, and if they could use their tablets to access as well as laptops and PCs

BrightTALK are the experts in this field, with several flexible options available to help you deliver the best virtual events possible. They have an exceptional support team to help you with any query.

Having a BrightTALK channel in place meant we could pivot to virtual events when the pandemic hit, and in doing so, we have discovered the value they provide to allow us to access a wider audience and to be able to push out more engaging content in a more regular fashion,