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BrightLocal Reviews

User Rating

4.5/5 (Based on 444 Ratings)

Rating Distribution

  • Excellent

    62.8%
  • Very Good

    26.8%
  • Average

    8.6%
  • Poor

    0.5%
  • Terrible

    1.4%

User Sentiments

Excellent Customer Support, Comprehensive Local SEO Tools, User-Friendly Interface, Informative and Detailed Reports

Occasional Software Glitches, Confusing Pricing Model, Limited Niche Directories, Citation Building Inaccuracies

Do You Use BrightLocal?

Write a Review

Review Summary

Users appreciate BrightLocal's user-friendly interface, ease of use, and comprehensive local SEO features. They find it effective in improving their local search rankings, managing citations, and tracking local performance. However, some users mention occasional glitches, limited reporting capabilities, and a learning curve for advanced features. Overall, the majority of reviewers agree that BrightLocal is a valuable tool for businesses looking to enhance their local SEO presence and online visibility.

Pros

  • Userfriendly interface enables seamless campaign management and optimization.
  • Robust reporting features provide valuable insights into local search performance.
  • Integrates with various platforms, including Google My Business and social media, for comprehensive local SEO management.

Cons

  • Limited customization options for reporting can restrict indepth analysis.
  • Occasional glitches in the platform may cause disruptions in campaign progress tracking.
  • Steep learning curve for new users might require additional training.

AI-Generated from the text of User Reviews

Reviews
DA

Dan A

June 4, 2024 Source: G2.com
"Wonderful Platform"
What do you like best about BrightLocal?

What I like best is the map. Many places assist with citations and GBP management, but the rank tracking map is fantastic.

What do you dislike about BrightLocal?

So far I haven't seen anything I dislike.

What problems is BrightLocal solving and how is that benefiting you?

Local SEO visibility through the rank tracking map and keyword tracking.

Read more
KJ

Kellie J

December 21, 2023 Source: G2.com
"Excellent customer service"
What do you like best about BrightLocal?

I wasn't aware of the actual support you would get once you signed up for the package. Its so nice to be able to speak to a person and get face to face feedback to check what you are doing is correct.

As a small business owner this support is invaluable and so far Hayden Hands has been excellent mentor.

I would also llike to mention the Academy which is excellent!

What do you dislike about BrightLocal?

Nothing. I dont know what I dont know and so far Brightlocal has given me what I need

What problems is BrightLocal solving and how is that benefiting you?

Helping us increase our SEO in our local area

Read more
AU

Anonymous User

November 2, 2023 Source: G2.com
"I find Bright Local to be the most well put together package out there for local SEO"
What do you like best about BrightLocal?

I love the abundance of resources, from podcasts to the academy, to the group and so much more. The support is second to none.

What do you dislike about BrightLocal?

I'm yet to encounter any downsides and I've only seen improvements so far!

What problems is BrightLocal solving and how is that benefiting you?

Understanding ranking position to be able to perform effective local SEO for myself and clients

Read more
AU

Anonymous User

October 11, 2023 Source: G2.com
"A great platform that keeps getting better"
What do you like best about BrightLocal?

I basically run my agency on BrightLocal. They keep adding more features, and clients are really impressed by the reporting dashboard and free local search audit, which is easily the best lead magnet I've ever used. Last but not least, the tech support and customer service are superb.

What do you dislike about BrightLocal?

I've honestly found nothing to dislike. The tools and reports just keep getting better.

What problems is BrightLocal solving and how is that benefiting you?

BrightLocal gives my agency insight into our clients' search presence that's both comprehensive and detailed.

Read more
AG

Amber G

September 8, 2023 Source: G2.com
"Saved me a ton of time for my local SEO clients"
What do you like best about BrightLocal?

Ability to visually show my clients how their local business locations are ranking in our community. Also getting that sneak peak behind the scenes of what competitors are doing in the GPB profiles makes a huge difference.

What do you dislike about BrightLocal?

It's a robust system with a lot of tools to learn. I almost wished their academy was required before being able to onboard as a first-timer.

What problems is BrightLocal solving and how is that benefiting you?

Visual reporting and having a new solid way to deliver this information to my client who do not understand traditional analytics. I have a more solid sense of confidence that they feel good about the work I provide.

Read more
MR

Mary grace R

July 5, 2023 Source: G2.com
"Brightlocal Review"
What do you like best about BrightLocal?

I like this product because we can generate reports of our clients

What do you dislike about BrightLocal?

If you log in to other computer sometimes you will automitcally out

What problems is BrightLocal solving and how is that benefiting you?

Generating report

Local Listing

Google ranking

Read more
AL

Anthony L

February 15, 2023 Source: G2.com
"BrightLocal provides the Best SEO Customer Service"
What do you like best about BrightLocal?

BrightLocal not only provides all the SEO tools needed to put your business at the top! Best customer service, very responsive to all our questions.

What do you dislike about BrightLocal?

Honestly, I can't think of anything negative to say about BrightLocal. They are just a real pleasure to work with!

What problems is BrightLocal solving and how is that benefiting you?

Fixing all my citations with incorrect information

Read more
VT

Viviana T

January 13, 2023 Source: G2.com
"Brightlocal makes easy to manage local SEO"
What do you like best about BrightLocal?

The tool is easy to manage and saves time in my work. Also, they have courses that help me to update my knowledge.

What do you dislike about BrightLocal?

For now, I don't have comments about things that I dislike.

What problems is BrightLocal solving and how is that benefiting you?

-Monitor reviews

-Strategy to ask for reviews

-Google My Business audit

Read more
DK

Dominique K

December 9, 2022 Source: G2.com
"Everything You Need For Local SEO Metrics On One Platform"
What do you like best about BrightLocal?

The customer service is what I find most hopeful. If you don't understand the intricate use of a tool you can set up unlimited half-hour sessions as soon as the same day to get insight into product expert tips and tricks. A close second is the abundance of tools that you can choose from. For our uses the reputation management that comes out of the box with Bright Local works great whereas Birdeye or Podium would charge $300+ to tack on extra features you don't need.

What do you dislike about BrightLocal?

The only confusing bit about using it is the add-ons. There are so many addons for using all the tools beyond your monthly allotment but it can feel overwhelming trying to figure out if you need them or not.

What problems is BrightLocal solving and how is that benefiting you?

Local SEO metrics aren't a problem with bright local. They have all the tools you would need to properly track your GBP

Read more
JD

Julia D

November 30, 2022 Source: G2.com
"Great software and customer service"
What do you like best about BrightLocal?

It shows you trackable local results and indicates steps you should take to improve them.

It is great that I can easily book a support call to discuss any issues

What do you dislike about BrightLocal?

I wish you had someone at Google you could ask about weird issues. And your site can be a little slow at times.

What problems is BrightLocal solving and how is that benefiting you?

Today I discussed issues around a client moving offices. I booked a half hour support call, and Becki knew exactly what my issues where and made good suggestions of how to go forward. I really appreciated our call!

Read more

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