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BrightEdge Reviews

User Rating

4.3/5 (Based on 1,460 Ratings)

Rating Distribution

  • Excellent

    42.6%
  • Very Good

    44.2%
  • Average

    11.2%
  • Poor

    0.6%
  • Terrible

    1.4%

User Sentiments

DataCube Functionality, Detailed Reporting, Excellent Customer Support, Actionable Insights

Steep Learning Curve, Slow Platform Speed, Limited Task Management, Inconsistent Data Accuracy

Do You Use BrightEdge?

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Review Summary

Based on the analysis of user reviews from multiple reputable software review platforms, it is evident that BrightEdge is a powerful and comprehensive SEO platform highly valued for its robust keyword research capabilities, in-depth competitive analysis tools, and user-friendly interface. Many users appreciate its ability to provide valuable insights into organic search performance and its effectiveness in improving website visibility and traffic. However, some reviewers have expressed concerns regarding its pricing structure, complexity for beginners, and occasional technical issues. Overall, BrightEdge is a solid choice for businesses seeking an advanced SEO solution, but users should carefully consider their budget and skill level before making a purchase decision.

Pros

  • Comprehensive SEO platform with robust features for keyword research, content optimization, and competitive analysis.
  • Advanced analytics and reporting capabilities provide valuable insights into organic performance and areas for improvement.
  • Seamless integration with leading marketing tools and platforms, enabling streamlined workflow and data sharing.

Cons

  • Steep learning curve and complex interface can be challenging for beginners or users with limited technical expertise.
  • Pricing structure may be prohibitive for small businesses or startups with limited budgets.
  • Occasional bugs and technical issues reported by some users, potentially impacting the overall user experience.

AI-Generated from the text of User Reviews

Reviews
AU

Anonymous User

May 29, 2024 Source: G2.com
"On the cutting edge of SEO news"
What do you like best about BrightEdge?

I love that I can track keywords so I know what kind of content people are looking for. I also enjoy the emails about which of my website's articles are gaining traction on Google.

What do you dislike about BrightEdge?

Sometimes the BrightEdge numbers don't match what's in Google Analytics.

What problems is BrightEdge solving and how is that benefiting you?

BrightEdge allows my team to assign projects, such as missing SEO titles and duplicate titles.

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CO

Chase O

February 21, 2024 Source: G2.com
"Keeping up with SGE times"
What do you like best about BrightEdge?

There is so much capability and flexibility. This is an SEOs best friend to find current quick wins and future behaviors that you can jump on.

What do you dislike about BrightEdge?

It takes a little bit of knowledge to bring everything together. But it is worth the time and energy.

What problems is BrightEdge solving and how is that benefiting you?

Keyword research. How broad the search’s can go. Ranking keywords for sites.

Read more
AU

Anonymous User

January 24, 2024 Source: G2.com
"Love BrightEdge"
What do you like best about BrightEdge?

BrightEdge has great technology that they are constantly improving, they offer educational webinars, and the customer success managers are top notch. I always feel supported and have seen great results.

What do you dislike about BrightEdge?

There isn't a lot that I don't like about BE. I can't think of anything really.

What problems is BrightEdge solving and how is that benefiting you?

Right now helping me create meta descriptions that are more optimized towards our keywords and monitoring how those impact my site rankings.

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JS

Jackie S

January 20, 2024 Source: G2.com
"Amazing Platform, Amazing People"
What do you like best about BrightEdge?

Our customer success manager Sam Gibson is a phenomenal asset to our BrightEdge experience. He has taken the complex powerful BrightEdge platform and has helped us break down each dashboard and put a plan together to tackle a new project each week to elevate our brand awareness and analytics.

What do you dislike about BrightEdge?

It would be interesting if BrightEdge could integrate with WordPress to accomplish tasks right away and in one place.

What problems is BrightEdge solving and how is that benefiting you?

As we are moving to a more digital world, having all of the reporting data accessible at all times is HUGE for our team and company.

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AU

Anonymous User

January 18, 2024 Source: G2.com
"Love BrightEdge!"
What do you like best about BrightEdge?

Overall, I think BrightEdge is a great platform for SEO and keyword reporting, especially for those who are new to it and need training. The platform is a bit hard to navigate at first, but hands-on training platforms with Brightdge representatives help to make it a little easier.

What do you dislike about BrightEdge?

There is so much to do in the platform that makes it very overwhelming at first.

What problems is BrightEdge solving and how is that benefiting you?

Shows us what we can do better on our websites to drive organic search results and get more people to our websites to hopefully buy our products and beat out our competitors.

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BT

Brooke T

January 17, 2024 Source: G2.com
"Great!"
What do you like best about BrightEdge?

It has been extremely instrumental for me to find out the Keywords that rank the highest for my category and the search volume displaying opportunities

What do you dislike about BrightEdge?

Nothing that comes to mind. The UI makes sense to navigate

What problems is BrightEdge solving and how is that benefiting you?

Keywords on PLPs and the structure of categories

Read more
JO

Joylyn O

January 17, 2024 Source: G2.com
"AI-Assisted Advantage for Content Writers"
What do you like best about BrightEdge?

BrightEdge provides powerful tools to optimize new and existing content for search, including AI-assisted content advice to maximize productivity.

What do you dislike about BrightEdge?

BrightEdge is a very robust toolset, and it takes time and practice to master everything. New users can require quite a bit of handholding to get started, but it's worth it.

What problems is BrightEdge solving and how is that benefiting you?

BrightEdge helps me find the most relevant and impactful keywords to use for my target audience. How do they phrase things? How should I adjust my voice to match theirs? It also saves me a lot of time on competitor research and content planning.

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WI

Würth I

December 13, 2023 Source: G2.com
"Invaluable Partner"
What do you like best about BrightEdge?

Our team has only one person (myself) working on the website and SEO. Brightedge has been an exceptional partner and feels like an extension of our team—their tools are extremely robust and our company's rep is very knowledgeable and helpful. Our page rankings have increased significantly since we started working with Brightedge this year.

What do you dislike about BrightEdge?

The ability to assign tasks to various team members is not super helpful, but that is only because I am the only person on our team working on SEO.

What problems is BrightEdge solving and how is that benefiting you?

Brightedge helps us to identify content to create, how to maximize the SEO of our existing content, and how to improve the overall health of our site.

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ek

emily k

December 13, 2023 Source: G2.com
"Brightedge is a very helpful tool"
What do you like best about BrightEdge?

I love seeing how our pages rank and how we compare to our competitors organically.

What do you dislike about BrightEdge?

Not being able to compare our site to competitors on one search

What problems is BrightEdge solving and how is that benefiting you?

It is showing what keywords are having great traffic and how we can implement these onto our pages.

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LG

Lindsey G

December 13, 2023 Source: G2.com
"Brightedge has been very helpful"
What do you like best about BrightEdge?

The site is user friendly and easy to navigate. Utilizing Brightedge has helped us reach a larger audience and recieve more traffic to our website. It has also helped with competitor research.

What do you dislike about BrightEdge?

Brightedge has been a helpful tool and there isn't a lot of negative feedback I can give. The only thing I would recommend is moving where settings is. It is a little hard to find.

What problems is BrightEdge solving and how is that benefiting you?

It is helping our company rank higher in Google and learn which SEO words to use. It has helped us clean up our website and use keywords that are being searched for instead of guessing which words to use.

Read more

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