Braze Reviews

Canvas flow and being able to utilise a number of communication channels including external webhooks and api calls to really maximise the multi channel messaging and performance

There's not much to dislike as the new tech roadmap covers and grows with us as a business. This saves us from the pain of migrations and roadblocks so we can continue driving our CRM operations forward

Currently, Braze is allowing us to bring in data points so we can be more proactive as well as remain reactive to our customer's needs. It's also saving time in the effortless canvas flow building

Very good CRM tool. A lot of easy-to-use functionalities. Plus, it's pretty easy to handle thanks to a large amount of documentation

I don't see any aspect I would dislike. I would perhaps say that tracking methods sometimes not very easy to understand, a little more help with Liquid might sometimes be nice

Build a database and proper segments + allow easy contacts with our customers depending on their status (prospect, new customer, churner etc...),

Braze provides a comprehensive solution for managing owned channels, facilitating seamless coordination across email, app, and web messages within unified journeys. Its user-friendly interface empowers marketing and product teams to swiftly navigate, enabling them to concentrate on the strategic aspects and outcomes of their programs rather than getting bogged down in technical details. With Braze, you take control of your program, including the setup and data, free from vendor gatekeeping, eliminating the need for external support reliance.

As Braze expands, previously free features are transitioning to paid models, and data limits are becoming more restrictive. This evolution may pose challenges for smaller and mid-size companies, potentially impacting the tool's overall agility.

Braze has empowered my teams to efficiently implement and scale personalized messaging acrossed owned channels.

It has tons of integrations, and it is incredibly intuitive. It makes creating comms really easy with its ton of features and automatizations.

I believe that audience calculation in canvas has room for improvement, and reporting could be more practical.

With Braze it is effortless to automate all our user lifecycle comms and automate them with A/B tests constantly rolling and improving our performance.

Flow of the drip canvas and all the many possibilities to set up automation for large promotions sending down many channels over an extended period of time.

Silly but I wish you could highlight a portion of each canvas step without moving the step to a different location on the canvas grid.

Organization of sends, automation, setting up complex cobwebs of drip campaigns. I have been especially thankful for the last thing mentioned lately as we have had many loyalty promos that run over an extended period of time with many incremental emails, content cards, and app push notifications. It has been great to utilize the action paths, and audience paths within the journey as well. The options are endless and it is way cool!

Being able to utilise real-time events to target audiences effectively and maximise engagement. In-App messages are becoming a core communication channel for our mobile-first business, which other platforms lack

Everything is excellent, but if there was something to point out, it is being unable to segment using double-nested attributes. This is something we would heavily use in our business model to maximise targetting and really get to that 1:1 personalisation on scale

Being able to effectively and efficiently communicate with our users in one tool. The reporting on these channels provide great insights so we can apply a test & learn approach to really maximise channel performance

User friendly great for CRM beginners, really good online training too

I dont really dislike much. um maybe would be good to be able to 'copy' canvases from 'test' environemnt to 'prod'

CRM journeys, email creation, push, IAM

We can easily set up campaigns and edit existing campaigns

Easy to see and understand journeys that have been set up by others

good basic reporting to help with future improvements

we have a customer success manager too - who is very helpful for general CRM advice too.

Ease of use, logic design, and amazing support! and rep is great too.

I believe it cost a lot, which while I have nothing to do with would be the only thing I would tell others when looking at it. It makes a lot of marketing easier and setup is fast. It does have some control over your data which something each company has to decide what is best for them there.

We are just starting to get going on Push and the ease of use is amazing. I set up our first test in like 10 minutes. It was great. We are working on getting SMS installed and email is incredibly intuitive. Emails have a lot of options and segmentation makes hitting users with specific emails a breeze.

The easiness to ab test, the ease of implementation, the customer service

The business model is still blurry for me

The platform works well with very few bugs, it's easy to ab test our campaigns and therefore demonstrate impact

The canvas feature enable to automate a lot of campaigns. Personnalization is easy.

Braze offers a lot of flexibility and modularity with content blocks and canvas flows. There's so much that you can accomplish in the platform.

Rate limiting is not as feature-rich as I would prefer

Engaging users and tracking effectiveness of comms. It's benefitting us by empowering a wide variety of user comms and user data.