Brandwatch Reviews

Brandwatch is fast, customizable and has reliable data collection.

Youtube is captured directly without query, but does not have the analytical data.

If you need a flexible, customizable, fast platform with wide coverage, choose Brandwatch.

Brandwatch is helping us measure every conversation online and helping us to segment information intelligently.

I am highly impressed by the depth of insights that Brandwatch Consumer Intelligence provides. The platform's ability to gather and analyze vast amounts of consumer data from various sources is truly remarkable. It has significantly enhanced our understanding of market trends, customer sentiment, and competitive landscape. The visualization tools and customizable dashboards make it easy to derive actionable insights, helping us make informed business decisions.

While Brandwatch Consumer Intelligence is a powerful tool, there's a learning curve associated with its advanced features. New users might find it a bit overwhelming at first. Additionally, the pricing structure could be more flexible to accommodate the needs of different businesses, especially smaller ones. It would be great if there were more training resources available to help users harness the platform's full potential.

Brandwatch Consumer Intelligence has been instrumental in addressing several key challenges and providing significant benefits to our organization:

Market Understanding: The platform helps us gain a comprehensive understanding of market trends, consumer preferences, and competitor activities. This insight informs our strategic decisions, ensuring that our products and services align with evolving market demands.

Effective Campaigns: By analyzing social media conversations and sentiment, we can tailor our marketing campaigns to resonate with our target audience. This results in higher engagement and improved campaign effectiveness.

Proactive Reputation Management: Brandwatch enables us to proactively monitor our brand's online reputation. This allows us to promptly address negative sentiment, customer complaints, or potential crises, maintaining a positive brand image.

Competitor Insights: We can closely track our competitors' strategies, strengths, and weaknesses. This helps us identify gaps in the market, capitalize on competitor shortcomings, and refine our competitive positioning.

Customer Insights: By analyzing customer conversations, we gain valuable insights into their preferences, pain points, and feedback. This helps us enhance our products, services, and customer experience.

Risk Mitigation: The platform helps us identify emerging trends and potential risks in real-time. This allows us to proactively address issues, adapt strategies, and minimize business risks.

Data-Driven Decision Making: Brandwatch provides us with actionable data and insights that drive informed decision-making across departments. This minimizes guesswork and ensures that our strategies are based on reliable information.

Resource Allocation: With insights into where our target audience is most active, we can allocate resources more effectively across different marketing channels and platforms.

Influencer Engagement: We identify key industry influencers and engage with them to amplify our brand's reach and credibility. This has led to fruitful partnerships and increased brand visibility.

Optimized Content Strategy: By analyzing content engagement and sentiment, we can tailor our content strategy to deliver content that resonates with our audience, resulting in improved engagement and conversions.

One of the most notable features of Brandwatch lies in its expansive data coverage across various platforms. While its data collection might be limited on platforms like Facebook and Instagram, it excels on Twitter and extends its reach to diverse sources such as blogs, news outlets, and forums.

The platform also boasts valuable functionalities like versatile keyword setup, query customization, and the flexibility to utilize categories and tags as effective filters, enhancing the precision of insights.

While Brandwatch's dashboards offer robust functionality, there's room for enhancing aesthetics. The limited options for resizing widgets can be somewhat constraining in achieving a visually polished look. The stacking-style widget placement restricts the full use of the dashboard space as a creative canvas.

Another challenge lies in the download feature. Although data can be downloaded or exported from dashboard widgets along with applied filters, this process faces limitations with larger datasets. While the download feature provides utility, it's worth noting that filter application within the download feature is somewhat restricted.

Brandwatch plays a pivotal role in our operations by addressing the crucial task of measuring brand or campaign performance in the realm of earned media. It offers a distinct advantage in tracking brand objectives and campaign effectiveness beyond the creatives pushed by campaign promoters. This capability provides a valuable checkpoint for evaluating the effectiveness of our digital marketing initiatives.

The analytics and orgnization of Brandwatch Consumer Intelligence is unmatched. Being able to see notifications for all channels in one place and view data reports is such a big time saver.

The only real downfall to this program is not being able to see data or analytics on paid/boosted posts. Those insights would be super beneficial for business and marketing going forward.

Brandwatch Consumer Intelligence solves the issues of monitoring all of the social media notifications in one place for your business, rather than clicking between sights and having to have multiple people logged in to all of the accounts. That keeps productivity high and staying on top of high priority comments easy.

We're using diffrent products of brandwatch, one of them is consumer research products for seeing the news on specific content for content creation. really like the overall consumer research product for marketing rsearch work.

I think nothing specific dislike, but response of platform is good.

Consumer research gives solves "whats happening on the specific topics which we're mainly focusing to leaverage business models".

The best feature of Brandwatch is its data coverage across platforms. Though some platform like Facebook and Instagram has limited data coverage, it works great for Twitter and other types of sites like blog, news and forums.

The other valuable features of the platform are the keyword setup, query setup, and the possibility of using categories and tags as filters.

The dashboards are of good functionality, but it is difficult to make it look nicer. The main reason for this is the limited size adjustment options of the widgets. And widget placement is stacking type, you can not use the whole dashboard area as a canvas.

Another difficulty is the download feature. One can download or export data from dashboard widgets with all the applied filters. But for the larger data sets, exporting from dashboard widget has limitation. Download feature is useful here. But application of filter in download feature is limited.

The benefit of using Brandwatch for us is to measure the performance of the brands or the campaigns on the earned side of things. We can easily monitor the brand objectives or the performance of a specific campaign other than the creatives promoted by the campaigner. Thus it is a good check for digital marketing activities.