Bluecore Reviews

Ease of use and personalization. Drag and drop editors with mobile views speed up the process to launch tremendously.

Would like to see a more intuitive "academy" structure for learning the program with videos and quizzes that aren't publicly displayed. Smart guides for drag and drop editors would be nice to have.

Personalized email sending with product recommendations.

Bluecore has been a great partner in partnering with our overall goals for event triggered emails. UI is user friendly to quickly update product rule logic audiences and creative.

Takes awhile to load at times and not being able to update templates as easily.

Targeting our customers

The UI is very easy to navigate and user-friendly! Our Bluecore manager is always willing to help in anyway possible and constantly looking for opportunities for us.

I think at times is can take awhile to accomplish tasks.

We are by no means experts in the UI so they have built out campaigns for us and have been very helpful in keeping us in the know about the industry.

Automation, ease of use, account management and support. Integration works well with hard to integrate platforms.

There is nothing I dislike about Bluecore!

Bluecore quickly and easily integrated into our site, while other platforms would have been challenging. T

Bluecore has helped our email marketing campaigns in a huge way. Templates are easy to build and easy to schedule. The reporting is accurate and easy to read and see the results of each campaign. Customer service reps are great and very helpful in implementing new revenue drivers.

I would love to see more pre-made email templates.

Bluecore is helping us reach more customers and potential buyers through email and SMS marketing as well as on-site marketing.

Quite literally a single source for Site Personalization, ESP, Data Platform feedback loop, customer Insights and AI retail tech stack.

As with any 3rd party vendor, some customization is critical for maximum client impact. However, we were up and running our first five personalized and dynamic email campaigns in less than two months.

One-to-one personalization utilizing audience models and segmentation. They help bridge the gaps between who to target and what content to surface at the right time.

Bluecore is one of the best ESP's I have ever used. The tool is great to use. Simple & efficient. But the AI is really what makes it standout over others. Being able to bring in predictive elements into audiences and campaigns is next level. I love using this tool each and every day!

What I dislike about Bluecore's tool is also what I like about it and speaks to the team behind the scenese. Anytime we find a way to use the tool that wasn't intended or break the tool, we work with the team to create what we need. We have had a lot of enhancements over the years because we are power users that I don't think anyone foresaw but we worked through those issues and came out better on the other side and helped the tool grow. I couldn't do what I do today without the help of our Bluecore team!

Bluecore is helping us solve lifecycle stage issues with our consumers. They help us target engaged consumers and retarget unengaged consumers. We've expanded our trigger database past what anyone was probably expecting us to do and I'm not done yet! Bluecore is benefiting us by providing a tool and a team to work with that keeps up with any idea or problem we find in ecommerce!

There are a lot of things I like about Bluecore. I'd say that one of my favorite things would be the ease of creating audiences. Bluecore makes it so easy to use your lists and segment data when needed. I also really enjoy the VTE tool. It makes designs easy to implement AND isn't so limiting like other email programs I've used in the past.

I haven't encountered anything I dislike other than sometimes templates glitch and proofs are unavailable for viewing.

Bluecore fills in the gaps that weren't being filled by email before. It makes it easy to target the right people with its seamless knowledge of customers and the product catalog integration.

Bluecore's support structure has been amazing. They respond quickly and bring on the right people to address any concerns.

It takes a surprising number of steps to see what the current opted-in database size is, which feels like it should be available on dashboard.

We went from having a very poor support team at a previous ESP to a stellar support team when moving to Bluecore, so this was one of the primary deciding factors. In addition, Bluecore has proven to be very innovative, and excellent at communicating these innovations to their customers.

Bluecore has allowed us to improve on the number of automated campaigns that are sent to users based on their interaction and purchase history. They also have a far quicker email campaign setup process that previous ESPs we have worked with.

- Ease of use - no need for technical specialists

- Real-time product catalog to be used with many product recipe rules

- Strong product recommendations (Bluecore model) - this is not the case with many other vendors (e.g. Einstein from SF)

- Predictive & AI model available - no need for Data Scientists

- On-site personalization: Email capture / Retargeting 1:1 / Product recommendations

- App push notification channel is missing

Biggest problems easily solved with Bluecore: Increase of the email database (done via site personalization/retargeting), Personalization (done via strong product recomendations and out-of-the-box use cases)

Benefits: platform has been designed for retail companies, common challenges are well addressed and tackled