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BigSpy Reviews

User Rating

4.7/5 (Based on 549 Ratings)

Rating Distribution

  • Excellent

    81.2%
  • Very Good

    12.9%
  • Average

    4.9%
  • Poor

    0.5%
  • Terrible

    0.4%

Do You Use BigSpy?

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Reviews
VS

Vladimir S

June 11, 2025 Source: G2.com
“Great Tool for Spy Advertising - BigSpy”
What do you like best about BigSpy?
BigSpy is a very useful tool for tracking and analyzing advertisements. I love how easy it is to filter ads based on different platforms and keywords. It provides access to a wide range of ads from Facebook, Instagram, Google, TikTok, and other major platforms. The interface is intuitive and user-friendly, which makes it easy to navigate even for beginners. It saves a lot of time by allowing me to track competitors’ ads and study the most successful ones.
What do you dislike about BigSpy?
One downside is that some advanced features are locked behind a paid subscription, which can be a bit pricey for users who need full access. It would be great if there were more free features or a more flexible pricing option. Also, sometimes the data can be a bit overwhelming if you are not sure exactly what you are looking for, but that’s more of a personal learning curve.
What problems is BigSpy solving and how is that benefiting you?
BigSpy solves the problem of finding and analyzing effective advertisements across various platforms. It helps me track competitors’ ads, identify trends, and understand which ads are performing well. This is incredibly beneficial because it allows me to replicate successful strategies and avoid spending time on less effective approaches. It also enables me to optimize my own ad campaigns by learning from others and discovering high-performing creatives and targeting strategies.
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PG

Paul G

June 7, 2025 Source: G2.com
Advanced filtering is time save hack for creative ideation, keyword discovery and competitor intel.
What do you like best about BigSpy?
Filtering options enable precise searches based on criteria such as platform, country, ad format, creative type, and engagement metrics. It provides detailed ad performance metrics, such as engagement rates, likes, and comments, and supports one-click downloads of ad creatives for inspiration.
What do you dislike about BigSpy?
I wish I were able to see and experience more in a trial. I would have signed up for the paid offering sooner.
What problems is BigSpy solving and how is that benefiting you?
Ad inspiration, tracking competitors, keyword discover for PPC/Creative/eComm PDPs, trending creative design and visual components for ad creative.
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BM

Beka M

June 5, 2025 Source: G2.com
Been using it for years and nothing compares to them!
What do you like best about BigSpy?
It has a large product catalogue and is super easy to use
What do you dislike about BigSpy?
The basic plan may not offer the amount of search queries, that it used to offer in the past days, however, it is still useful...
What problems is BigSpy solving and how is that benefiting you?
To see what products and ads are working as of right now It has the best ad catalogue in the world...
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MM

Matheus M

May 26, 2025 Source: G2.com
Bom
What do you like best about BigSpy?
Everything, it really is a very good tool
What do you dislike about BigSpy?
The price is really quite expensive, especially for the poor people of Brazil.
What problems is BigSpy solving and how is that benefiting you?
see the ads
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AK

Aman K

May 23, 2025 Source: G2.com
Powerful Ad Intelligence Tool with Great Features
What do you like best about BigSpy?
I love BigSpy's extensive ad database across multiple platforms like Facebook, Instagram. The filtering options make it easy to find exactly what I’m looking for—whether it's by industry, ad type, or engagement. The UI is clean, and the keyword search function is fast and accurate, saving me a lot of research time. It’s incredibly useful for keeping up with trends and staying ahead in digital marketing.
What do you dislike about BigSpy?
It would be great if BigSpy could enhance the user interface for smoother navigation and simplify the filter options with tooltips or presets for beginners.
What problems is BigSpy solving and how is that benefiting you?
BigSpy helps me uncover high-performing ad creatives and strategies used by competitors in my niche.
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AV

Atanas V

May 18, 2025 Source: G2.com
Best spying tool
What do you like best about BigSpy?
It's easy to use and helped me a lot with my campaigns
What do you dislike about BigSpy?
Everything is ok. Easy to navigate,use. Just perfect.
What problems is BigSpy solving and how is that benefiting you?
Problems with facebook ads
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VI

Verified User in Internet

May 13, 2025 Source: G2.com
Bigspy fundamental
What do you like best about BigSpy?
What I like most about BigSpy is its extensive database and the ability to filter ads by platform, country, language and niche. This allows me to analyze competitors' campaigns and find creative ideas for my own strategies.
What do you dislike about BigSpy?
There's nothing I don't like. All the features are super useful.
What problems is BigSpy solving and how is that benefiting you?
I use BigSpy to analyze competitors' ads, find inspiration for creatives, identify market trends, validate products and optimize my digital marketing campaigns. The tool helps me understand what's working on different platforms, such as Facebook, Instagram and TikTok, and apply these strategies more efficiently in my own projects.
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DI

Dounia I

May 7, 2025 Source: G2.com
Ads Great Ad Spy Tool
What do you like best about BigSpy?
I’ve been using BigSpy for a few days now, and overall, I’m impressed with what it offers. As someone working in digital marketing, I needed a tool that could help me keep an eye on what competitors were doing across platforms like Facebook, Instagram, and TikTok—and BigSpy delivers on that front.
What do you dislike about BigSpy?
Recommendations to others considering BigSpy?
The interface is intuitive, and the filters are really helpful when I want to narrow down ads by country, industry, or engagement. It saves me a ton of time when doing research or looking for inspiration for new campaigns. I especially like how it shows engagement metrics like likes, comments, and shares—it gives me a clear idea of what’s working.
What problems is BigSpy solving and how is that benefiting you?
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GL

Gustavo L

May 3, 2025 Source: G2.com
Pretty Good
What do you like best about BigSpy?
Easy to use, strong tool for a marketing guy like me
What do you dislike about BigSpy?
Price can be a little high, but if you have the chance worth every cent.
What problems is BigSpy solving and how is that benefiting you?
Creative ideas
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VA

Verified User in Marketing and Advertising

May 3, 2025 Source: G2.com
Impressionante
What do you like best about BigSpy?
I really liked all the options. Impressive.
What do you dislike about BigSpy?
Nothing to consider. For now, everything is great.
What problems is BigSpy solving and how is that benefiting you?
Quick analysis and agility in processes
Read more

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