Audiense Reviews

Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them.

Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point.

While traditional social listening tells me what people are saying about a topic, Audiense tells me about those people themselves - demographics, interests, influencers that would appeal to them, etc. It allows me to quickly and easily gather this information.

.I like how flexible the software is and how deep you can explore audiences

maybe that you are solely focused on Twitter

I explore early adopters, and explore audience analysis for

We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)

I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.

Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them.

The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming

I’ve been using Audiense mainly for growth and analysis on X (formerly Twitter), and it’s been a game-changer for me. It helps me track audience engagement and do segmentation with a ton of precision, so I can fine-tune my campaigns and really understand my followers’ behaviors.

.Strong product suite

Easy to use

Good communication

Comms could be better around billing - better notifications and clearer pathways to customer service

Indepth analytics about audience's interest and people/ TV shows they follow.

Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies.

Audience segmentation

The fact that the data is really fast to collect.

The tool is perfect to match with social listening tools, it was harder to understand communities spotted with another methodology.

Understanding best who are people that have an interest on a topic.

It provides really great insights into your chosen audience(s). Rather than making assumptions, you can let the data guide your strategy.

At times your audience size can be limited if it isn't a highly active group that is on Twitter.

One of the biggest problems that it solves is being able to create data-backed personas for the brands we represent. We're able to tap into personality traits via IBM Watson, understand media affinities, review purchase behaviors, and more.

I appreciate that this tool provides genuine insights into actual behaviors, rather than just relying on what people claim they do. This novel approach offers a valuable complement to conventional market research, delivering invaluable data effortlessly. It's user-friendly, visually appealing, and immensely effective for enriching our strategies with authentic data intelligence.

Would love even more data sources in the future

It gives us real-team insights about our clients target groups without investing time & money in traditional market research. Thanks to the collected data we are able to refine our overall strategies from content to advertising plan.