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The Leading ASO Tool for Apps and Games
Comprehensive Keyword Research, Competitor Analysis, User-Friendly Interface, Actionable Insights
Inaccurate Data in Specific Instances, UI Complexity, Limited Plan Flexibility, Slow Loading Times
AppTweak is a popular ASO tool praised for its in-depth keyword analysis, competitive insights, and data-driven approach to app store optimization. Users appreciate its ability to track keyword ranking, competitor metadata changes, and provide detailed reports. However, frequent user interface changes can be disruptive and the tool's pricing structure has been criticized by some as expensive. AppTweak excels at helping users understand market trends and optimize their app store listings, but its ad intelligence feature lacks the depth found in some competitor tools.
AI-Generated from the text of User Reviews
AppTweak is easy to use but it's feature set is quite deep. Not only were we able to assess the strengths and weaknesses of our own portfolio, but we were also able to see what our competitors were doing and how we were performing relative to them. We also had amazing customer support and guidance from the AppTweak ASO team. I would highly recommend this product for anyone looking to jumpstart their ASO efforts.
The permissioning can be a bit confusing since every user has their own views. It makes sense to do it that way but did cause some confusion with our team.
As a company that drives 95%+ of our traffic organically, ASO is super important. So anything we can do to boost that drives a lot of value.
The tool seems to be very convenient and useful for a comprehensive process of working with users' reviews. It offers a variety of opportunities we wouldn't otherwise be able to execute with what we have at our disposal right now. Also, the staff are amazing in how they handle cooperation with their clients. They are quick in offering solutions, solving problems, and delivering information.
Can't think of any. I only had a chance to work with the reviews-processing tool, and, in that respect, all is wonderful.
AppTweak are offeringa a bunch of methods to work with users' reviews that make the process fast, effective, and professional. There are also very good ways to optimize work and track KPI plus employees' performance.
The rate of innovation within the platform is fantastic. In addition to this, the team there are super proactive and always keen for feedback for improvements within the platform. They truly work to empower practitioners with the tools needed to report and optimise our client's apps alongside the super useful competitor landscape information that helps inform strategy.
Very little to say regarding negatives, occasionally when an app is very small there is little historical data until you start tracking it.
Without apptweak, our teams would have to build scrapers for all the keyword tracking and App Store metrics. This would be a costly endeavour and very tough to do.
The reporting studio is fantastic for quick and easy analysis to sense-check hypotheses.
The API does not have a 1:1 mapping of the available data that could be extracted from the UI.
It is answering the hypotheses around ASO performance through metadata and keyword summary metrics. The reliability of historical data available from AppTweak is fantastic for trend and seasonal analyses.
The ability to compare competitor brands' app store elements (copy and creative), specifically creative and see their creative in one platform.
The app power score is also a great feature to see how well-optimised a brand's presence is.
The downside I have experienced has been, inaccurate information on companies' ASO creatives tests they have run. sometimes this data/info is out of date or not reflective of recent updates a company has made.
The ability to deliver top-quality ASO product to our clients.
As a designer, there are many benefits to using Apptweak that improve the creative we deliver, such as
- it's a great tool to compare our creative against our client's competitors allowing us to get a well-rounded view of the creative with a specific verticle
- use Apptweaks insights and app power score to understand the shortcomings in our creative and decide how to make changes
- see if competitors are running creative tests and look back a old tests etc
Reviewing metadata globally per app allows you to build strong insights to build your own brand
It takes time to set up and monitor - but it is worth it.
understanding competition, writing texts and building keyword lists
The keyword data and different options of looking at keyword behavior
Very hard to make use of the Explore tab. I wish it was shown on a table or in any other way to track trends.
I'm optimizing our long term search terms and getting many thoughts and ideas from competitor tracking
Keyword tracking dunctionality has been my favorite App Tweak feature
I think the AppTweak UI could be improved a bit to make it easier to apply filters, etc.
AppTweak helps me track the progress I've made in terms of keyword optimization and ranking improvements
Clear signposting and granular data give you exactly what you need.
you have to pay for every little extra piece of data you need
Keyword mining and competitor insight
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I like that you can understand keywords ranking for your app and competitors for the App Store and Google Play, and you can see estimates for downloads in % and numbers for specific keywords. Very convenient interface. You can track many things in one place like ranking, charts, featuring, changes in metadata.
They don't have some countries, plus sometimes Analytics has glitches. In General, I would like to have more Stores' analytics.
ASO optimization, competitors' research.