Amplitude Analytics Reviews

You can have a really good overview of your difrent funnels and analys it's performance. Also the date filter so you can compare difrent coversionrates on the things you've changed. Even the possibiliy to see every user in the part the funnel is really helpfull

You sometimes can get lost in the many difrent possibilities. But i would say this is not a bad thing from Amplitude it self

We are now able to really dive deep into our user funnels. Also the insight in reasons of cancelation helps us out to get some good journeys to reactive those users

It is really easy to use and it has really easy integrations with external tools.

Visualizations can be tricky to use at first

Streaming data to Amplitude from different tools is straightforward, and it is incredibly intuitive to build dashboards and cohorts. It is a fantastic tool for mobile applications lifecycle monitoring and user behaviour tracking.

Flexibility is outstanding. You can do extremely complex reports in no time. Funnels and cohorts are quite complicated concepts when attempted from SQL or raw data. Amplitude greatly liberalized those concepts.

- Funnel reports - the depths there are incredible, from simple drop-offs to digging deep into time to convert - analyzing time between events. Understanding user progress within the app is essential.

- User journeys, flows - an essential tool for understanding user flows, discovering irregularities or on the contrary common flows.

- Dashboards - day-to-day monitoring is an important part to maintain a healthy product. Amplitude helps you build flexible and blazing fast dashboards or receive email alerts.

- Integrations - revenuecat, onesignal, appsflyer, export to amazon bucket. Even though the native functionality is extensive - integration capabilities extend utility even more.

- Bridging the gaps between web and mobile - Amplitude allows building omnichannel analytics. When building complex journeys web to app and app to web capability to track to build reports covering both projects is extraordinary.

Reports based on user property are still to be improved. When switching report types cohort settings break. Amplitude is still incredibly fast for building reports covering millions of events. However recent performance has been gradually slowing down from update to update.

Web performance - complex dashboards use a lot of memory and can get sluggish pretty fast.

Initial onboarding - for a seasoned specialist everything is extremely logical and easy to grasp. But for someone greener, the amount of information you are expected to know might be overwhelming.

flexibility is the key. amplitude can help with ad-hoc like no other tool out there.

What teams use amplitude:

Product team - from health metrics to feature reports help build a continuous process of improvement and analytics.

Quality assurance - investigating journeys and content that may lead to a failure - this is something amplitude helps as well.

Customer support - understanding how users really use the product is paramount

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Flexibility is outstanding. You can do extremely complex reports in no time. Funnels and cohorts are quite complicated concepts when attempted from SQL or raw data. Amplitude greatly liberalized those concepts.

- Funnel reports - the depths there are incredible, from simple drop-offs to digging deep into time to convert - analyzing time between events. Understanding user progress within the app is essential.

- User journeys, flows - an essential tool for understanding user flows, discovering irregularities or on the contrary common flows.

- Dashboards - day-to-day monitoring is an important part to maintain a healthy product. Amplitude helps you build flexible and blazing fast dashboards or receive email alerts.

- Integrations - revenuecat, onesignal, appsflyer, export to amazon bucket. Even though the native functionality is extensive - integration capabilities extend utility even more.

- Bridging the gaps between web and mobile - Amplitude allows building omnichannel analytics. When building complex journeys web to app and app to web capability to track to build reports covering both projects is extraordinary.

It's very easy to dig on your user behaviour to analyze in depth your activation, retention, engagement within the product.

As opposed to only have SQL queries which are longer to make, requires a great setup if you want to be able to segment easily, hence ask for time to be maintained, with Amplitude you can easily go and dive into whatever actions you want, segment them, create cohorts and analyse every kind of drivers for every lifecycle part of your users.

Sometimes it's hard to understand how the cohorts are calculated. There are a lot of options to build your cohorts but it's not like with SQL where you can be sure of what's happening under the hood. Although the support is pretty great and you can feel the Amplitude team is aware that the product can be quite complex at the beginning so there is a lot of education all around every screen.

It can be sometimes a bit heavy to update charts titles and so on. Loading time + back and forth.

The product is improving a lot over time so heading in the right direction. I lack the ability to structure dashboards a bit more (like in notebooks)

They have a great live demo to experience Amplitude's power.

Amplitude helps to understand what drives conversion within your product. Non tech people can also have a look which is great for data-driven culture.

From all Amplitude feature the more accurate and user friendly is the Analytics! Does not require a super technical background

Some concepts are still kind of hand to undestand

Democratizing Data

I love how easy and user friendly the tool is. I use this to create new dashboards for new features, and monitor the progress of existing features.

Sometimes it seems a bit messy when I want to combine some metrics.

It helps me to see the ussr flows, identify any possoble UX issues and act accordingly.

it's pretty easy to use. I've adopted that program just in a few days. Also, Amplitude's FAQ helps me to understand how reports work (except retention report - I'm still not sure how it works)

I don't like the way how retention reports. even after reading FAQ I still don't understand how it calculates the data and if I can trust that data to make decisions.

Dive into analytics. It helps me to understand how users use our products, what is the growth points and which type of users we have. Also, we use it during A/B tests to compare the groups and make a decision.

I like that Amplitude is able to give me insights into practically everything I could want to know about user behavior on my site -- way beyond what I can get with Google Analytics.

I'm always uncovering new features and aspects of the tool -- maybe there could be more guidance in the interface so that I could uncover these earlier in my journey.

Analyzing funnels, diagnosing problems, getting data on user journeys

Easily of use. Very flexible with many filters

When I switch between type of chart, e.g: From funnel chart to segment chart. The events that I inputted before will be lose. Have to input again everything

Tracking events, have extension on browse to support us checking what kind of events is running on the product. Can use events, users property to calculate conversion

It is easy to set up any chart on the data you have. The interface is really intuitive, so you don't need to spent your time digging into documentation

I don't see any huge dislikes or problems, just, maybe feature requests. For example, the chart view has a nice table under it, but you can't easily add the table to the dashboard, just the chart

Checking of feature/button/etc popularity among the users