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The UI/UX is simple and intuitive. The ease of transitioning from Portfolio Admin view to CRM view helps in bridging the client context to the assets they own. Ability to create custom client fields/data is essential and the product does this well.
From a Portfolio Admin perspective, the product does not easily support complex trading instruments. This means processes need to be developed outside of the system and then posted back into the accounts. Also, custom end-user reporting is limited, so you have to develop this outside of the system as well.
Understand the instruments you required to administrate and for the most complex ones, make sure the vendor shows you how the applications support them.
Cost effective way to manage client relationships and administer their assets.