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AdRoll Reviews

User Rating

4/5 (Based on 1,179 Ratings)

Rating Distribution

  • Excellent

    42.1%
  • Very Good

    30.7%
  • Average

    15.6%
  • Poor

    3.5%
  • Terrible

    8.1%

User Sentiments

User-Friendly Interface, Effective Retargeting Campaigns, Excellent Customer Support, Comprehensive Reporting & Analytics

Technical Issues & Bugs, Inconsistent Campaign Performance, Unclear Attribution Methodology, Limited Targeting Options

Do You Use AdRoll?

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Review Summary

Overall, AdRoll is a well-received advertising platform praised for its user-friendly interface, effective targeting capabilities, and strong analytics. Many users appreciate the platform's ease of use, citing its intuitive design and straightforward setup process. The ability to target specific audiences and track campaign performance is also frequently mentioned as a key strength. However, some users have expressed concerns about the cost of the platform, occasional technical glitches, and limited customization options. Despite these drawbacks, AdRoll generally garners positive feedback for its user-friendliness, targeting capabilities, and robust analytics.

Pros

  • Powerful targeting options for personalized campaigns.
  • Easytouse interface and campaign management tools.

Cons

  • Pricing can be complex and difficult to manage.
  • Limited reporting and analytics capabilities.

AI-Generated from the text of User Reviews

Reviews
KB

Kevin B

February 21, 2024 Source: G2.com
"The best platform for your marketing spend"
What do you like best about AdRoll?

One of the primary advantages of AdRoll is its ease of use. The platform offers a user-friendly interface that allows businesses to quickly set up, manage and monitor their ad campaigns. AdRoll supports a wide range of ad formats, including display ads, social media ads, and email marketing, which makes it a versatile tool for reaching customers across multiple channels.

What do you dislike about AdRoll?

Honestly, I like everything about it. If I could use a magic wand, I would make the following changes:

1) Do not authorize payment for a campaign; a few clients freak out when they see it authorize

2) Have more 3rd party data options and a more bottomless option of contextual targets

3) Have the ability to prioritize what conversion events a campaign would optimize for

4) Have a way to duplicate a campaign

What problems is AdRoll solving and how is that benefiting you?

It helps me target customers effectively through traditional banner ads. Going direct to Google is an option, but AdRoll does a better job of ensuring your banners are in front of the right users now.

Read more
Zt

Zhanna t

December 20, 2023 Source: G2.com
"AdRoll experience"
What do you like best about AdRoll?

owerful DSP for targeted lead gen. Granular targeting, insightful reports, conversion focus. Increased registrations & deposit rate in my experience. User-friendly, great support. Worth a try!

What do you dislike about AdRoll?

Not dislike , but have problems with pixel activation

What problems is AdRoll solving and how is that benefiting you?

Reach out to our old costumers and get them back

Read more
MJ

Matt J

November 24, 2023 Source: G2.com
"Unlocking Growth for WonderDays with Adroll"
What do you like best about AdRoll?

The user interface is super intuitive.

Great reporting.

Easy to setup campaigns.

The onboarding process was easy and efficient.

Staff are very responsive.

What do you dislike about AdRoll?

I don't have any dislikes to this point, but i will be updating this review along the journey.

What problems is AdRoll solving and how is that benefiting you?

At WonderDays.co.uk, our journey to establish a prominent online presence has been nothing short of exhilarating. With a domain age of 4 years and actively trading online for just 18 months, we recognised the need for a robust and strategic approach to enhance brand awareness and reach.

The decision to partner with Adroll was driven by our ambition to build on the already exponential growth of our business. From the outset, the Adroll team proved to be not just a digital advertiser, but a true partner in our digital journey. The onboarding process was seamless, thanks to their super-engaging, communicative, and transparent team.

What truly sets Adroll apart is their commitment to understanding our unique needs. As a business in its early stages, every marketing effort and £1 spent is crucial. While it's too early to disclose specific numbers, the impact on our brand awareness is already evident.

Adroll's suite of features has allowed us to craft targeted, effective campaigns that resonate with our audience. The platform's versatility and user-friendly and the reporting is intuitive.

Results are, of course, the ultimate measure of success, and we're eagerly awaiting the numbers to showcase the tangible impact Adroll is making on our growth trajectory. Rest assured, we'll be updating this review along the way, offering insights into our digital journey with Adroll.

In a digital landscape where transparency and collaboration are paramount, Adroll has delivered in it’s efficiencies of a seamless onboarding process. We now need to see the amplification of the WonderDays brand come to life.

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CF

Cuyler F

November 17, 2023 Source: G2.com
"Exceptional Service & Platform"
What do you like best about AdRoll?

Above everything else, there service, care and attentional to detail for their clients is beyond any other platform. They genuinely want you and your team to succeed. The platform is easy to use, loaded with technology and features, and it feels borderline impossible to not run a successful campaign.

What do you dislike about AdRoll?

I would not call it a dislike, more like a pipe dream. If they could figure how to operate Google Ads from the platform they would be the best advertising platform on the planet.

What problems is AdRoll solving and how is that benefiting you?

We needed a programmatic solution beyond the default of using Google Display Network which produces lackluster retargeting results. With AdRoll we are able to provide our clients with complete full funnel strategies.

Read more
PC

Primoz M. Capucinne

September 17, 2023 Source: Trustpilot.com
AddRoll is a fantastic tool
Our company using AddRoll long time for our online marketing needs, and I must say it has made a significant difference. Here's what I appreciate about it:

AddRoll's user-friendly interface made it easy to set up and get started.

I love the personalized recommendations it provides for ad placements and targeting, making my campaigns more effective.

Managing ads across different platforms from one dashboard has been a huge time-saver.

The detailed performance metrics help me track the success of my campaigns.

AddRoll allows me to stick to my budget without any unexpected expenses.

The retargeting feature has been particularly effective in re-engaging potential customers.

But what truly sets AddRoll apart is the exceptional customer support. We are having very good communication with our account manager, Anna Corso, who has been quick and helpful whenever we've had questions or needed assistance.

In summary, AddRoll is a fantastic tool for enhancing online marketing efforts, and the support from the account manager, Anna Corso, is the cherry on top. It's user-friendly, efficient, and effective. Give it a try and experience the difference it can make for your online presence!
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HS

Heather S

September 14, 2023 Source: G2.com
"Streamlined"
What do you like best about AdRoll?

It's pretty streamlined and easy to use.

What do you dislike about AdRoll?

Don't really have any complaints about the software.

What problems is AdRoll solving and how is that benefiting you?

Helps push out the tiles and media that we need to distribute.

Read more
TC

Themis C

August 29, 2023 Source: G2.com
"Maximize Your Marketing ROI with AdRoll"
What do you like best about AdRoll?

AdRoll is a comprehensive advertising platform that excels in retargeting and audience reach. Its multi-channel approach and advanced technology maximise your advertising efforts across the board. The analytics and reporting features are top-notch, providing detailed insights into campaign performance essential for making data-driven decisions. Additionally, the customer support team is always ready to help, providing quick and efficient solutions to any issues.

What do you dislike about AdRoll?

While there is a learning curve associated with navigating the platform's many features and settings, it is well worth the effort, given the results that can be achieved, and the team is always more than willing to assist. Overall, AdRoll is an investment that can significantly benefit businesses looking to enhance their online advertising efforts.

What problems is AdRoll solving and how is that benefiting you?

Its sophisticated targeting capabilities ensure the most relevant audience sees ads, whether previous site visitors or new prospects with similar characteristics to existing customers. Its cross-platform advertising capabilities further enhance this, simplifying ad management across multiple channels. AdRoll's retargeting features nudge users interested in your products or services to complete the desired action, optimising conversion rates. Its detailed analytics and reporting features also provide valuable insights into user behaviour and campaign performance, enabling data-driven decisions for continuous campaign optimisation. Ultimately, AdRoll maximises the ROI of your advertising budget by ensuring your ads reach the right people at the right time and on the right platform, leading to higher conversion rates and more effective campaigns.

Read more
IH

Israel H

July 25, 2023 Source: G2.com
"The not-so-secret ingredient to all my marketing campaign success stories."
What do you like best about AdRoll?

It's simple to use and the customer service and account mangement is exceptional.

What do you dislike about AdRoll?

The reporting is not as easy to work around compared to other marketing platforms but this is minor compared to the amazing things that Adroll s capable of.

What problems is AdRoll solving and how is that benefiting you?

Adroll assists with all retargeting on marketing campaigns.

Read more
DM

Dustin M

June 13, 2023 Source: G2.com
"Awesome Experience"
What do you like best about AdRoll?

Adroll is extremely easy to use and set up.

What do you dislike about AdRoll?

The only downside is that campaigns can take up to 24 hours to go live.

What problems is AdRoll solving and how is that benefiting you?

Adroll is helping us with retargeting.

Read more
JW

Jamie W

June 9, 2023 Source: G2.com
"My experience with Adroll has been a breeze!"
What do you like best about AdRoll?

The interface within Adroll is very easy to navigate and makes changes a breeze. I can easily navigate through it and find exactly what I need. The Adroll software is much easier to use than other retargeting software.

What do you dislike about AdRoll?

As of today, I have not found any negatives to using Adroll. The system works great for my needs. The only thing I might recommend is adding more Youtube instructional videos.

What problems is AdRoll solving and how is that benefiting you?

I needed a solution for Retargeting, and I discovered the Adroll software, which solved my problem. This has allowed my Ads to be more productive in their results.

Read more

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