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Adobe Analytics Reviews

User Rating

4.3/5 (Based on 1,042 Ratings)

Rating Distribution

  • Excellent

    47.6%
  • Very Good

    41.3%
  • Average

    8.7%
  • Poor

    1.8%
  • Terrible

    0.6%

Do You Use Adobe Analytics?

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Review Summary

User reviews of Adobe Analytics highlight its powerful features for in-depth data analysis, robust reporting, and customizable dashboards. Users appreciate its real-time data tracking capabilities and integration with other Adobe products, enabling them to gain valuable insights into customer behavior and marketing campaign performance. However, some users express concerns about the high cost, steep learning curve, and limited integration with third-party platforms. While Adobe Analytics is a valuable tool for larger organizations, its complexity may pose challenges for smaller businesses or those lacking technical expertise.

Pros

  • Adobe Analytics provides robust tracking capabilities, allowing you to collect a wide range of user interaction data from your website and app.
  • Adobe Analytics offers detailed reporting and indepth analysis of website and application performance.
  • Customizable dashboards allow you to tailor reports and insights to specific business needs.

Cons

  • It does not integrate well with other platforms and can be slow at times, which could be frustrating for users accustomed to GA.
  • Adobe Analytics is a subscriptionbased platform with a high cost, making it potentially unaffordable for small businesses with limited budgets.
  • Setting up and understanding Adobe Analytics can be complex, requiring technical expertise, which could be a barrier for those who are new to analytics.

AI-Generated from the text of User Reviews

Reviews
DB

Dipti B

May 26, 2025 Source: G2.com
Digital Marketing Manager TD
What do you like best about Adobe Analytics?
It’s advanced features for targeting: segmentation, cross- channel analysis & real time reporting system.
What do you dislike about Adobe Analytics?
The tool navigation is complex. Need special training to understand the dashboard.
What problems is Adobe Analytics solving and how is that benefiting you?
Understanding customer behaviour. It’s key for any campaign to do personalized targeting and reduce overall cost per acquisition.
Read more
VT

Verified User in Telecommunications

April 10, 2025 Source: G2.com
Adobe Analytics - Customer Insights at your fingertips
What do you like best about Adobe Analytics?
.The user friendly UX, the drag and drop features make it easy for anyone to pick up
What do you dislike about Adobe Analytics?
You can't easily share segments, this is a massive bug bare for everyone using AA
What problems is Adobe Analytics solving and how is that benefiting you?
How our customers use the website
Read more
VH

Verified User in Hospitality

March 20, 2025 Source: G2.com
A consumer of analytics data
What do you like best about Adobe Analytics?
.I'm able to find all the related metrics I need to do my daily work
What do you dislike about Adobe Analytics?
it's slow to generate reports and when creating dashboards
What problems is Adobe Analytics solving and how is that benefiting you?
vibility in how our digital assets are performing, profile creation, website engagement and digital performance
Read more
VS

Verified User in Financial Services

March 20, 2025 Source: G2.com
Great tool to capture the performance of your campaigns
What do you like best about Adobe Analytics?
.Easy to use, implement and goo customer support
What do you dislike about Adobe Analytics?
only captures digital analytics, you need to depend on other analytics tools for other channels
What problems is Adobe Analytics solving and how is that benefiting you?
identifying which channels are more helpful and creating more business for us
Read more
AW

Adam W

March 20, 2025 Source: G2.com
Powerful and visually appealing web analytics tool!
What do you like best about Adobe Analytics?
Clean tables, crisp visualizations. Lovely drag and drop functionality to quickly be able to deep dive and gather insights.
What do you dislike about Adobe Analytics?
Implementation needs to be done right otherwise you'll suffer with downstream analysis focusing on fixing bugs rather than gathering business insights.
What problems is Adobe Analytics solving and how is that benefiting you?
Democratizing web analytics across the business to gain insights to optimize and improve the web experience and marketing performance.
Read more
MP

Meghan P

March 20, 2025 Source: G2.com
Adobe analytics is the best enterprise data tool
What do you like best about Adobe Analytics?
.big data, good for data science algos, drag and drop workspace
What do you dislike about Adobe Analytics?
manual to implement tags; data is not real time
What problems is Adobe Analytics solving and how is that benefiting you?
understand our website performance
Read more
HV

Hope V

March 19, 2025 Source: G2.com
Adobe Analytics
What do you like best about Adobe Analytics?
The UI is very simple and easy to pick up. It’s great for all types of users.
What do you dislike about Adobe Analytics?
The way the data exports into a csv. It’s very confusing.
Recommendations to others considering Adobe Analytics?
It tracks all our digital
What problems is Adobe Analytics solving and how is that benefiting you?
Performance
Read more
DK

Dinesh K

March 19, 2025 Source: G2.com
EASE of USe
What do you like best about Adobe Analytics?
.The workspace options and seamless integration
What do you dislike about Adobe Analytics?
You need to jump to other product like CJA for additional data insights
What problems is Adobe Analytics solving and how is that benefiting you?
It is giving insights about the customers and anonymous users
Read more
VM

Verified User in Education Management

March 19, 2025 Source: G2.com
Ready-to-use tool
What do you like best about Adobe Analytics?
Ease of use and intuitive interface, facilitating first contact.
What do you dislike about Adobe Analytics?
Sometimes it crashes and there is some instability in generating reports.
What problems is Adobe Analytics solving and how is that benefiting you?
It helps me analyze data and make data-driven decisions.
Read more
VC

Verified User in Chemicals

March 19, 2025 Source: G2.com
I like the customization of capturing metrics and dimension limited updates for the product, new products developed to be used as add ons User behavior online, customer journey (ish) helpful product but limited
.
Read more

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