ActiveCampaign for Sales Reviews

I needed a program that was easy to use, and ActiveCampaign is just that. Beyond that, it is super affordable, and makes my business life a lot easier. I've been using it for a number of years and have been very happy with it. I'm not super techy and I don't like programs that are super overwhelming to figure out. I've been able to easily manage ActiveCampaign and even create my own sales funnels and all!

I think for what it is, it's pretty easy to use and it's way cheaper than most other options out there with the level of features they have, so I don't have anything I can think of that I don't like about using it!

I mostly use it for email communication, and the associated analytics, though I would like to explore other options perhaps when I eventually can bring on team members. I am able to create automated sequences, easily add people to my newsletters or other email funnels, and see who actually opens emails or clicks on particular content so I like that. I can see who doesn't follow through with confirming their opt-ins and try to recapture those leads as well.

Automations, mql scoring, lists, tagging and predictive send plus e-commerce option! We love to know that we can use existing features to be able to use other features if Active Campaign at some point

Not suitable for teams where marketing and sales need to be separate

Finding mql and turning them into sales leads. We also use it to organize our pipeline.

Excellent customer service. Migration services helped with understanding the move, and some portion of our email systems.

Automation is very solid, and allows for a very conversational experience with our customers.

Deals board is a very convenient way to manage deals and sales team

Automation supports, very simple logic only, leading to many work arounds.

Customer relationship management, constant communication, lead nurturing and management

Lots of good automation functions, we run our whole business through AC as it links to everything we sell.

It's gone up in price recently so its not as affordable anymore.

it links to all the softwares we use in our tech stack and the API is pretty solid

I use the system to email out to our clients. Setting up an automation is easy. Whenever there is something a little technical to try there is normally always a "how-to" guide that is always easy to find too.

When I have needed to reach out to the Active Camp. Team more so in the early days, they were always super helpful and would send videos to show how to do something

We've recently integrated Deals, something we'd not used before and also engagement score - this has been a big shift in our sales process

The webforms are a little clunky not as pretty as I would like them to be.

Also when a client is deleted, maybe Archive not delete

Go for it, this system is easy to use and integrate into your website with web forms and email setup is simple too.

Email Automation

Email News Letters

WebForms

Engagement score - flagging warmer leads

Everything is all in one place. With the integration of zappier it makes it easy to work on other systems too.

Active campaign makes it easy for the team to create and publish professionally designed emails with ease.

Initial setup was a bit involved, but as a marketer without IT help I was able to navigate this process with the support of Help docs.

We are able to very easily segment data so we reach the right person.

The support is very helpful in getting things set-up. The automation tools are great to manage mktg time and effort.

It can be overwhelming if you aren't familiar with all of the options.

We are using it for automated email sequences, collecting leads, re-marketing, newsletters. and for different sales and marketing funnels.

The email automation makes sales so simple, I can insert links for people to buy, and customise every step of the process

Honestly nothing! It's so user friendly when compared to competitors I've tried

It's keeping all my leads in one place and makes it super easy to communicate with them, and I've now got a list that I can market to consistently

Active campaign is easy to use, with a clear layout, and straight forward settings and functions.

I would like it to have payment integration with more gateways

I highly recommend Active Campaign for all your CRM and email marketing needs.

Email marketing and client database management. Benefits, its much easier to tag and organise clients in Active Campaign than other platforms.

User-friendly and intuitive dashboard. Lots of different pre-formatted templates for emails, automations and more. Tagging, segmenting and followup is easy to set up.

No dislikes - we're very satisfied. Everything works as it should.

AC allows us to build customized automations and emails for each step in our funnels. This saves us time and money.