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Actito Reviews

User Rating

4.5/5 (Based on 158 Ratings)

Rating Distribution

  • Excellent

    48.1%
  • Very Good

    48.7%
  • Average

    3.2%
  • Poor

    0%
  • Terrible

    0%

User Sentiments

Robust Marketing Automation, Easy Data Segmentation, User-Friendly Interface, Extensive Integrations

Limited Email Template Customisation, Occasional Bugs, Complex Data Model Setup, Slow Customer Support

Do You Use Actito?

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Review Summary

User reviews of Actito consistently highlight its ease of use, robust features, and effective marketing automation capabilities, particularly for segmenting and targeting customers. Users praise its ability to streamline email campaigns, personalize communications, and provide valuable customer insights. While some users express a desire for more flexibility in email template customization and faster response times, overall sentiment is positive, with users appreciating Actito's user-friendly interface, helpful support team, and focus on customer engagement.

Pros

  • Acttio streamlines customer data collection, consolidation, and visualization.
  • Acttio enables effective and successful marketing automation.
  • Provides a robust platform for B2B and B2C customer engagement.
  • Acttio offers a simple setup process with various integration capabilities.

Cons

  • Limited customization options for email templates, restricting design possibilities.
  • Acttio's data model requires thorough understanding before implementation.
  • Error handling could be improved, making troubleshooting complex issues challenging.

AI-Generated from the text of User Reviews

Reviews
MT

Mila T

March 9, 2023 Source: G2.com
"The simpliest solution to all your emailing projects"
What do you like best about Actito?

Actito consultants' support from the beginning assures a very smooth start and confidence in future projects. The proactivity of the consultants that also care about your performance and campaign results is a great value!

The platform itself is done to get a clear view on data and save your time for repetitive manipulation thanks to the possibility to save almost all possible snippets and blocs that you will need later in other campaigns.

The email templates provided by Actito are tested on Litmus and work smoothly in all the email providers interfaces - great thing!!! The templates are also developped for responsive, which is easy to check out before the sending.

What do you dislike about Actito?

Sometimes some bugs are waiting for a major update roll-out. But you get bugs extremely rarely.

What problems is Actito solving and how is that benefiting you?

As Actito is very invested in our internal projects, they make us discover the solutions that fit correctly with the project.

They also showed us some potential partners we are working with now.

Read more
KS

Kara S

October 3, 2022 Source: G2.com
"Simple and Easy to Use Marketing Automation Software"
What do you like best about Actito?

ACTITO helps us send transactional, triggered, scenarized, and also do mass mailing emails. Additionally, it is a strong tool with numerous connection plugs, including RSS feeds, webhooks, APIs, and web services. Our international editors can easily and quickly create and publish their e-mailing campaigns once everything is set up. We appreciate how simple it is to create targeting, how quickly campaigns can be set up, and how easy it is to adapt templates without having any prior knowledge of HTML. We also value the Actito team's constant promptness and expertise in providing support in the event of difficulties.

What do you dislike about Actito?

Due to the extremely constrained template platform and the lack of control over image sizes, padding setups, etc., designers have little design possibilities. Hence an improvement ought to be done on the templates.

What problems is Actito solving and how is that benefiting you?

The marketing and lead creation for my company heavily relies on database management. I can precisely segment the profiles in my database using Actito, ensuring that I push the appropriate material to the appropriate customers. I frequently employ automated situations. My life is so much simpler now that this feature exists! It's fairly simple to configure, and after you're done, all you have to do is sit back and let the software do the work. You can always discover an email scenario that meets your demands because we can automatically send emails depending on a wide range of variables.

Read more
KZ

KEN Z

October 1, 2022 Source: G2.com
"" Intrusive and Encrypt Online Marketing Automation Tool ""
What do you like best about Actito?

Fully over delivers its services on enhancing seamless dialogue with clients and prospects.

Ease of usability.

Flexibility and user friendly interface.

What do you dislike about Actito?

We are OK with all it has since it meets all we expected as we implemented it.

What problems is Actito solving and how is that benefiting you?

Reliable real-time service on maintaining existing clients and customers as well as gaining more prospects.

Branding and email marketing.

Read more
MV

Marie V

September 30, 2022 Source: G2.com
"" Reliable and Trustworthy CRM for Marketing Campaigns Personalisation ""
What do you like best about Actito?

1.It has very simple setups and plugins for any new user to understand it.

2. Being communication platform for both of us and our customers and clients.

3. Promote our products and services.

4. Maintenance of customers and gaining prospects ones.

5. E-Commerce marketing services optimisation, among more services.

What do you dislike about Actito?

Nothing since it meets our requirements for implementing it.

What problems is Actito solving and how is that benefiting you?

It has maintained good relationships and built good trust wit our clients and customers on the go.

Read more
AU

Anonymous User

January 25, 2022 Source: G2.com
"Efficient and very intuitive scenario editor"
What do you like best about Actito?

The datamart studio which is very easy to build and understand

What do you dislike about Actito?

unhosted images for message of emails created

Recommendations to others considering Actito:

Take the time to build a data model efficient. The creation of scenarios will be all the more easy

What problems is Actito solving and how is that benefiting you?

the easy data collect by forms

Read more
CJ

Clémentine J

December 1, 2021 Source: G2.com
"Very intuitive platform, quality support in the follow-up of projects"
What do you like best about Actito?

Intuitive, easy to use and efficient platform. The management of email campaigns is facilitated, the creation of scenarios allows to optimize the qualification of the database and to improve the relevance of the exchanges between the brand and its various targets. The support of the Customer Success Manager is top, very available and attentive. I recommend

What do you dislike about Actito?

It lacks a management of statistics by customizable dashboard

What problems is Actito solving and how is that benefiting you?

Work on the qualification of the database

Improve exchanges between the brand and the different targets

Personalize messages according to targets

Creation of personalized customer paths

Read more
AU

Anonymous User

November 22, 2021 Source: G2.com
"A very proactice marketing tool to use in companies"
What do you like best about Actito?

The best aspect is that the team from Actito is extremely responsive: they answer very quickly, even if it's to say that they are still investigating the issue. This allows the user to have more confidence that, whenever you have a trouble, the team will be there to help you deal with it. Also, the email marketing builder tool is one of the best I ever tried, allowing us to build however we want.

What do you dislike about Actito?

I think the database setups are a little bit confusing; once you understand it's ok but to understand it can take a while. Maybe it should be more simple, including the handling of it.

What problems is Actito solving and how is that benefiting you?

I use actito for all the email marketing campaigns we do in our campaign, from newsletter to research campaigns and announcements. I also use it for storing our database of contacts.

Read more
OM

Olivier M

November 22, 2021 Source: G2.com
"Actito - OMD"
What do you like best about Actito?

User friendly intreface.

Multi-table approach.

Great support Team.

What do you dislike about Actito?

I can't find anything to complain about.

What problems is Actito solving and how is that benefiting you?

Sending the right message to the right contact.

We have managed to improve the relevancy of our emails.

Read more
AU

Anonymous User

November 22, 2021 Source: G2.com
"The best marketing automation tool ever"
What do you like best about Actito?

This tool is a very user-friendly tool, create a scenario It's child's play!

you can easily send bilingual mailings and launch personalized campaigns to reach the right person.

What do you dislike about Actito?

We can't use seedlist

Noreporting on clicks with a specific date (scenario)

Recommendations to others considering Actito:

go for it

What problems is Actito solving and how is that benefiting you?

Capture and blend our data sources in one place to support all our tools of engagement, in the spirit of GDPR of course

Use forms with Actito (and not with external tools)

Read more
AU

Anonymous User

November 19, 2021 Source: G2.com
"Actito : My favorite"
What do you like best about Actito?

Easy to use, ergonomic, intuitive. Actito provides a global view of the data model and allows to make a lot of customer journeys that we need. Easy for use for every marketer not even very technical

What do you dislike about Actito?

Maybe he need some native options like a native email builder. But we can find them with business partners and professionals in their spéciality. This is an excellent thing and an excellent choice for Actito.

What problems is Actito solving and how is that benefiting you?

With Actito, I solved my data management problem, which was link to my "BI". Indeed, when we need to send a specific campaign for specific clients, I no longer need to request a data file to my data service because every data are in my relational data model.

Read more

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