ActionIQ Reviews

The entire org is very transparent, and collaborative, and leadership is accessible to our team for guidance & to understand the "art of the possible". SMEs are easily accessible through our account team when we need their insights, both as a reactive ask from our team, and as proactive recommendation from the account team.

Wouldn't say "like least" but with new features that we implemented, some more growing pains on both sides as we figure out how to implement, but collaborative approach to the solution.

Enabling orchestration across channels, identity resolution, onsite 1:1 personalization, democratizing capabilities through evolving operating model.

This nice to use platform for orchestrating journeys and ingestion many data sources on a scale. I also like its user-friendly interface and the ability Action IQ team to resolve tasks with quick response.

Sometimes it takes time when doing export.

ActionIQ helps us in data orchestration for our business purposes

I love how easy it is to push audiences into engines such as Google Ads. Creating audiences and pushing is a breeze and takes no time to do!

I would love to see more tips and tricks pages to understand how to best use ActionIQ.

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I am looking to understand what audiences index highly with current customers of my business for refined targeting in Google's Display and YouTube network.

I like that it is user-friendly for people like me, who are new to building audiences.

It can take a long time to run counts sometimes, especially around 3-4 PM when all of our journeys are running.

We can run multi-channel campaigns out of ActionIQ and use contact and response history for future touchpoints.

ActionIQ has helped us create our audiences with a simple, intuitive UI. The tool is user-friendly, and even a non-technical person can quickly build variables. The ActionIQ Team is very accommodating; they are always open to suggestions and are very responsive to any issues we bring to their attention.

Reporting is a bit limited; they are working on adding this functionality and are open to feedback.

Our company has multiple data sources and touchpoints; we needed a platform to consolidate this data to have a holistic view. With ActionIQ's person-match technology, we can merge numerous records for customers into a single one to market to and draw actionable insight. Another significant win is Omni-channel marketing and targeting, which is made easy from this platform.

ActionIQ has helped us reduce strain on our analytics team by allowing our marketers to create their own audiences with a simple, intuitive UI. We began using the platform in 2019 and have increased our usage every quarter not only with more marketing teams, but also with more advanced features and variables. ActionIQ has proven more than capable of handling our customer journeys, personalization, and advanced segmentation. Their support team is world-class and genuinely care for our business and align themselves with our company and team goals. Their engineers are constantly at work to improve their already-excellent platform which gives us things to look forward to each quarter.

Reporting is a bit limited, however they are aware of this and are honest and up front about it. They are working on improving reporting and dashboarding and are considerate of feedback.

We've achieved several unique problems with ActionIQ including but not limited to:

1. Automatically target new registrants, existing/active users, and lapsed users through journeys

2. Join many tables in one interface to segment and target users, such as content, engagement, and feature usage

3. Quickly measure overlap between audiences and view variable distributions within audiences

4. Reach users through various paid and/or organic channels through both custom campaigns and journeys

AIQ makes it easy to create audiences by making the variables / columns understandable, and in a non-SQL manner, which is super helpful for many non-technical marketers. Also, having access to AIQ Journeys has allowed for our tests to maintain success via automations.

On occasion, the platform can move quite slowly. I've noticed this occurs mostly when opening the platform for the first time, or when I'm looking to copy an audience.

We are solving the issue of having automated campaigns run on a regular basis because of AIQ's Journeys. This has allowed us to run tests that make a large impact to the business, and then ultimately automate the test winner, resulting in sustained performance from the target audience.

The platform itself is very intuitive and there is thorough documentation to assist with onboarding and onwards.

Every member of the ActionIQ team is continually looking to help improve the platform by taking in all feedback from our conversations. They have even set up user feedback sessions from power-users as they share new functionality and iterate. Also, their expertise is greatly appreciated when reviewing initiatives and architecture for the roadmap.

There really haven't been any down-sides as any issues were a by-product of internal miscommunications on our (client) side.

The only area that could perhaps be beneficial is enhanced SQL capabilities for the variable builds to reduce the need for continuously updating the feeds. For instance the ability to order/prioritize records and such for specific use-cases could be useful.

The ability to identify customers in order to action on their behavior and deliver consistent messaging as many customers have different touchpoints with our brands. One of the benefits, or side-effects, is that it is helping push to have clear business rules. The ability to have a more centralized and automated delivery to various platforms has most certainly been a benefit as it has allowed business units to have increased bandwidth and more reliability in the segments being pushed across channels.

As a marketer, I can build my own segments and trigger them without relying on IT to build everything.

We didn't setup a very intuitive way to save all of our segments, and changing now seems like a monumental task.

We are working toward a single view of our customer, but the business still needs to improve our own internal data. It's not there yet.

Customizable to your company's tech stack and data requirements from an initial integration perspective, but also from an audience and segmentation perspective. You can connect multiple sources of data, a variety of other tools and leverage the powerful features (i.e. person-match) in your day-to-day within the tool and outside of the tool.

There are opportunities to improve the platform, while AIQ understands CDP's are not one-size-fits-all, having ready-made templates for audiences or basic reporting would take the tool to the next level. This would also alleviate some of the heavy lifting the client-side teams need to do in terms of creating audiences, variables or reporting dashboards from scratch. Being a flexible tool that is open to customization while overwhelmingly advantageous, also has disadvantages in the fact that it requires the necessary headcount and technical experience to implement properly.

A main use-case for CDP's is resolving multiple versions of customer profiles in a given database. AIQ has made resolving multiple accounts within our database easy through their person-match feature. Their person-match technology consolidates multiple versions of the same profile into a master AIQ profile. Through this, you can track their exposure to various omnichannel campaigns. This is also simplified through their regularly scheduled contact history export.