Acquia Marketing Cloud Reviews

One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value.

We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.

The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia.

Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.

Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs. Since Acquia allows you to ingest data from a variety of sources, create highly refined filters for selecting only specific subsets of customers, and then automatically export relevant data to your ESP, it has vastly improved our ability to target specific customers, thus ensuring that they get all the information they need, while not inundating them with superfluous messages.

I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy.

I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application.

I am trying to solve a critical business scenario to send a corporate newsletter from the subscription process till unsubscription. In addition to the, its preference center feature is awesome.

good breakdown of the roadmap for 2022, helped me learn more of the capabilities

i am newer to the technologies so it was harder to follow some of the terminology.. demonstrations may help guide

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asset management, having all the assets in one place for clients to grab