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As a designer and developer, use ABlyft to conduct value experiments
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What I like about ABlyft is that it is so focused on developers. I can just copy my JavaScript experiments into it without having to deal with any overhead.
Visual editors unfortunately have a lot of potential for errors.
As a developer I like the transparency and speed of the tool. You don't even have to wait for the platform to loas.
I can imagine that there is a small learning curve for new users. But if you come from e.g. Optimizely, you understand everything immediately.
It has not visual editor per default.
We were given the opportunity to test long before we decided on a paid plan. I think that's always the case.
We save a lot of costs, because we come from an enterprise testing tool.