6sense Reviews

6sense allows us to orchestrate account-based marketing plays with layers of intent and targeting that allow us to feel confident in where we put our marketing efforts. Once you learn the system it's really easy to use and set up many ABM plays and display advertising campaigns. It's integrated with both our CRM and marketing platform which is a huge value for us. I use it every day and it definitely contributed to our bottom line.

The system can be a bit complicated. The implementation is very technical and you need to fine-tune the model but we had good support during implementation and afterwards. The system can also be a little slow and unintuitive but you learn it after a while. The reporting could also use improvement but we've found a reporting setup that works for us.

6sense helps us prioritize the industries and accounts that we market towards. We can move confidently knowing that we're targeting the right people under the right context with the right message and that we'll be able to measure the results in dollars.

There is so much to do within it that it can almost be overwhelming but within the platform, there is guidance and instruction on how to read/interpret certain aspects or findings

I wish I understood ABM more to really make great use of all the tool's capabilities. Other than that I love it

It doesn't take long to set up campaigns and the updates easy to view and interpret. There's a substantial amount of information and feedback available that is helpful for critiquing current efforts to determine future adjustments

The ability to see what we before could not. Identifying customers before they know they are customers is invaluable in the marketing world. With advancements in technology, companies now have access to an abundance of data that can be used to identify potential customers and target them with personalized marketing campaigns. 6Sense really helps us accomplish this goal. In today's fast-paced and highly competitive business world, companies are always looking for ways to gain an edge over their competitors. One of the most effective ways to do this is by utilizing technology to identify potential customers before they even know they are customers. This is where 6Sense comes in.6Sense is a powerful marketing and sales intelligence platform.

Nothing yet. We've been very pleased with all facets of the platform.

6Sense helps us identify prospects. The platform allows us to advertise to segments without having all of the details. Plus we can use these segments on other websites and tools thanks to the integrations 6Sense provides. 6Sense also helps us understand prospect behavior and intent. This not only allows us to target our advertising efforts more effectively but also enables us to tailor our messaging and content based on the specific needs and interests of each prospect.

Segments have to be the thing I like best. Through segments we are more effectively able to target based on the mix of triggers that make sense based on content/marketing play.

This saves us a ton of time and directs our effort and budget more effectively.

We are working in segments daily and it is super easy to spin up anything that you either want to just see, or execute on.

Same goes for the advertising admin experience, super easy and intuitive to create new Ad campaigns.

Implementation is a breeze, lots of help up front and down the line as well. As customers the support is awesome.

There is not a whole lot, but visit location data can be spotty.

The biggest problem is discerning what accounts are in market and for what. Currently it is helping us identify the best accounts to target, cutting down on waste effort and budget.

Where do I start?

I love the data and the level of insight into individual accounts, their interests, and their activities. Integrations are available for most of major CRM/MAP/SEP tools, digital advertising tools, etc. Overall, they have a very solid feature set.

On the topic of features, the product roadmap is strong and they are leaning heavily into generative AI to streamline user tasks.

I've made a few feature requests in the past and it's great to see when one gets implemented. They take listening to the customer pretty seriously.

On the topic of customers, 6sense probably has the best CS team I've ever encountered. They go above and beyond to enable their customers not just in using the platform but in becoming champions capable of educating their companies on the state of modern B2B. I was once told that every internal user of the platform is in a customer-facing role, meaning that when we needed to know how someone in operations might do something, our CSM set us up with someone in operations at 6sense responsible for the thing we needed to do.

It's not just the product that makes me a 6sense customer. It's also the experience, the knowledge, and the people.

The advertising capabilities could be stronger, but they have a solid product roadmap for that and are always releasing new features.

One feature I'm still waiting on: Nested folders.

6sense allows us to identify in-market accounts that are a good fit for our offering, orchestrate them into our CRM if they aren't already there, and acquire some contacts so that sales can start multithreaded outreach. That's just one use case. We've also improved our advertising by hyper-targeting the right personas at the right accounts instead of blasting everyone in our ICP regardless of whether or not they're even open to buying. On the subject of ICP, we can actually use the information to form a tighter ICP as well so that we can keep focused on the accounts most likely to open an opportunity - this helps us stick to the "Ideal" in "Ideal Customer Profile".

6Sense gives us analytical insights about our potential buyers that there's simply no way of achieving internally. They are one of our most valued marketing intelligence tools, as they have not only transformed our ability to follow a transparent buyers journey, but also the way we follow that journey, seamlessly passing leads between internal teams. We have refined and aligned sales and marketing processes based on 6sense driven insights. None of our success would have been possible without the guidance of our stellar customer success manager, who makes implementation, daily usage, and technical difficulties, a breeze.

The only downside I see with 6Sense is the inability to share what campaigns an account is in, with sales and business development teams who may be doing outreach. Only those with a full 6Sense dashboard login can see both the segments and campaigns.

6Sense is refining the way we target prospective accounts and how we allocate marketing funds. We've reallocated money that we had budgeted for certain accounts indicated as "key accounts" by the sales team, because the 6Sense platform data reflected that they were not a good fit for us and not in a purchase or decision stage. We've seen a much higher ROI as a result.

I love how they use predictive analytics to identify potential customers who are in the market for our services. This helps in our targeting efforts toward accounts with a higher likelihood of conversion. Also, by providing insights into account activities and intent signals, we can enhance personalized marketing efforts for specific accounts.

Enhancing email alerts for better information dissemination and expanding identification capabilities is essential. However, creating alerts based on keywords poses challenges, particularly due to the inability to utilize keyword groups. This results in the need to manually add each keyword, making the process more complex.

Mainly, our website visitors buying stage problem. 6sense leverages intent data to identify and prioritize accounts showing active buying signals. This allows our marketers to focus on prospects that are more likely to convert.

There are multiple things we like. It integrates super well with a lot of our current tech stack, salesforce, slack, linkedin, etc. This has made it easy for our sales and marketing team to adopt it into their daily workflows seamless. The way we have been able to improve team collaboration with the insights has been great. Our customer support has gone above and beyond onboarding to really helping us improve processes and drive business growth.

We haven't had any issues so far with the product or platform.

Account prioritization for our account executives and sales development reps. We're no longer a "spray and pray" org, the team is focused on in-market opps and we have seen sales cycles shorten.

We're also using it to scale targeted display advertising, we lacked some upper-funnel brand awareness and remarketing functions because our last tech was so clunky and manual. We can create audience segments and run campaigns very easily now.

I love the way you can segment within 6sense to to drill down, or up, based on your GTM needs. You're able to tap into your CRM data, technographic data, behavioral data and more. This helps scale efforts for marketing, but still deliver personalized experiences. Then the 6sense ecosystem is so excellent that it plugs into your existing tech stack to make everything work that much harder and continue to deliver personalized campaigns at scale.

The cost has increased quite a bit and it's tough when so many of the new features are all add-on costs.

6sense helps marketing focus on the accounts that are in market, enabling our SDR to spend their time on warm accounts vs cold prospecting.This helps us optimize our paid media spend.

The integration with other tools/software, the ability to create Segments that can be used for running targeted ads in 6sense or LinkedIn, and the Sales Intelligence dashboard which has a ton of relevant data and insights for SDRs/AEs to leverage in their outreach efforts. Also, our Customer Success Manager is an absolute rockstar. She is very responsive, knowledgeable, and provides great feedback. With 6sense being such a robust platform, it's important to have a good CSM to partner with.

Honestly there's not much to dislike. And whatever issues/challenges I have faced, they tend to be addressed in a subsequent product update or at the very least, included in the roadmap.

The platform provides data and insights into areas which previously were unavailable. We are now able to see interactions and intent from a particular account, before any form has been submitted. Also, we have been able to surface Segments Names in SFDC which gives sellers more insights into an accounts intent and interest on specifics products or competitors.