What is Backona and how does it work?
Backona AI transforms marketing analytics by simplifying data insights and making them actionable. Designed to integrate seamlessly with Google Analytics, it streamlines workflows and saves marketers time so they can focus on what matters most. The intuitive chat-style interface enables users to instantly uncover KPIs, trends, and insights—no technical skills needed. Personalized reports are delivered in plain language, accompanied by visually engaging charts that are easy to interpret and export as shareable PNGs for seamless collaboration. Proactive AI-driven recommendations help businesses enhance ROI, forecast outcomes, and stay ahead of consumer trends. Backona elevates A/B testing with tailored insights and simplifies budget planning by measuring spend efficiency and comparing campaign performance in one cohesive view. By turning complex data into clear visuals and actionable strategies, Backona empowers marketers to make smarter decisions, save time, and maximize impact. It’s the ultimate tool for achieving efficient, data-driven marketing success.
Read moreWhat is ViewMetrics and how does it work?
Creating client marketing reports for stakeholders can consume significant time and resources. ViewMetrics offers a streamlined solution to this tedious process. By linking their marketing accounts to the platform, it automatically consolidates their data and fills sleek templates in Google Slides or Sheets. You can select from pre-designed options to fit their needs or customize their own. From metrics and charts to screenshots, ViewMetrics handles the data entry, allowing you to concentrate on strategy and execution. It integrates smoothly with tools like Notion and Confluence, facilitating easy embedding of custom charts and analytics. Monitor the performance of social media, ad, and email campaigns on dedicated dashboards, and establish workspaces tailored for each client. ViewMetrics transforms the complex task of report generation into an efficient process, boosting productivity and enhancing client satisfaction.
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