SaaS Glossary - Essential Terms Defined

The project life cycle is a 4-step framework designed to help project managers guide their projects successfully from start to finish. The purpose of the project life cycle is to create an easy to follow framework to guide projects.

Lead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.

Live polls feature allows you to insert questions into your live stream for viewers to respond to via Live Chat. Polls can be used to gather feedback from viewers (answers ranked by percentage) or as a quiz (one option being the correct response).

A learning portal is all about the users and their learning needs. A learning portal addresses a specific audience.

Multi-channel communication simply means communicating with customers via multiple channels such as print, SMS, e-mail, web portals, and mobile applications. From an internal management perspective, multi-channel communication involves sending out material and information via multiple channels.

Marketing automation refers to software frameworks and technologies that help marketing departments and companies market more efficiently across multiple channels online while also automating tedious tasks. Marketing automation assists you in identifying potential buyers and automating the process of cultivating those leads to the point that they are ready to be sold to. It automates behaviors that bring customers to the point where they can be approached directly by the sales team with the goal of closing a deal and beginning a long-term partnership, and the data it collects can help you decide which marketing tactics to use.

Multi-country means involving multiple countries. Often, different countries and regions are analyzed. The data and insights gained can be further analyzed for patterns, similarities, differences, opportunities and challenges for a company. The benefits are comprehensive insights for strategic decision making and business growth. Traditionally, businesses only had to worry about the payroll rules of the country they operated in. However, in a globalized economy, many businesses employ staff around the world. So, this adds extra complexity when it comes to achieving compliant payroll. Each country has its own payroll laws, including data laws and different employee benefit rules for example. These change often. Businesses with employees in different markets around the globe therefore have...

Multi-user Login is a part of multi-user software which is a computer software that allows access by multiple users of a computer. Time-sharing systems are multi-user systems. Most batch processing systems for mainframe computers may also be considered "multi-user", to avoid leaving the CPU idle while it waits for I/O operations to complete. However, the term "multitasking" is more common in this context. An example is a Unix or Unix-like system where multiple remote users have access (such as via a serial port or Secure Shell) to the Unix shell prompt at the same time. Another example uses multiple X Window sessions spread across multiple terminals powered by a single machine - this is an example of the use of thin client. Similar functions were also available a variety of non-Unix-like o...

Multi-camera feed offers viewing with split screens or switching between multiple angles to make it more engaging. It can even be done with a single operator using fixed cameras or PTZ cameras.

Multi-stream means simultaneously live streaming to multiple channels. When you have a live event and want wide distribution, this kind of multi-stream is a great way to reach multiple audiences.