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The Complete Guide to Social Media Analytics for Marketing Agencies

A well-versed marketing agency is creative, inspiring and effective at telling the brand stories of distinct customers. Learn how social media data intelligence helps them deliver.

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What's Inside

Table of Contents

Chapter 1

How to track KPIs that are meaningful to your clients
How to set social media KPIs


The top 10 social media KPIs to track
1. Followers Total
2. Fans/Followers Change Rate
3. Total Interactions
4. Interaction Rate
5. Interaction Rate by Post Type
6. Posts/Interaction Rate Comparison
7. Interactions Distribution
8. Reach
9. Hashtag detection
10. Top posts

Measure and optimize your performance based on KPIs
1. Create dashboards
2. Run reports
3. Review with clients
4. Evaluate performance

Chapter 2

How to run a social media competitive analysis
Steps to running a competitor analysis
1. Identify the competition
2. Collect social media data
3. Analyze social media data

Examples of metrics to track for social media competitive analysis

Instagram
Facebook
YouTube
Twitter
LinkedIn

Easy and accurate competitor analysis with quintly

Chapter 3

How to impress your clients with a social media report

What should a social media report contain?
How frequently should you run reports?
How to compile a social media report

Chapter 4

How to get new clients with a killer social media case study

How to write a social media case study

1. Reach out to clients
2. Set up an interview
3. Gather your data
4. Write your case study

Tell your customer success story

Chapter 5

Things to keep in mind when buying a social media analytics tool

The two kinds of social media analytics tools
Key features to look for in a social media too
l

1. Data quality
2. Available metrics
3. Customization and flexibility
4. Multi-client management
5. Customer support

Chapter 6

Why quintly ticks all the boxes for agencies

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