ActiveCampaign |
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring. Read more | Motiva AI is an artificial intelligence-based email marketing management platform, which is capable of adapting itself to the email marketing strategy of a particular brand. Therefore, not only does it deliver enhanced engagement at any scale, but also improves the audience engagement rates significantly. Motiva AI can define an audience to execute the most suitable campaigns for brands without using generic messaging. Furthermore, it listens to the customers to find out what impacts them most. Also, to provide the best result, the platform can organically adapt the campaign strategy according to the changing customer behaviour patterns. Motiva AI saves time by automating low-value tasks and choosing the most suitable message for specific customers at the same time. It can be used to build campaigns that are adaptable and intuitive. With its inbuilt capacity for audience discovery, Motiva AI detects potential audiences and boosts up business growth. The platform acts as a key component of a larger personalisation strategy while generating pleasant and automated reports for the team to produce better content. Finally, businesses can integrate the particular with an existing marketing automation stack of their choice, enhancing the organisation’s ROI in real-time. Read more |
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| SW Score & Breakdown |
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 8 Fastest Growing |
Not Available
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| Total Features |
9 Features
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5 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Excellent Customer Support, Robust Email Marketing Features, Easy to Use Interface, Powerful Automation Capabilities Complex Segmentation/Filtering, Outdated UI/UX, Limited Integrations, Reporting Limitations |
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| Review Summary |
Overall, users have lauded Upland Adestra's user-friendly interface, comprehensive marketing automation capabilities, and exceptional customer support. Reviewers appreciate its drag-and-drop email builder, automated workflows, and in-depth reporting features. Many have noted improved campaign performance, increased lead generation, and streamlined marketing processes. However, some users have mentioned occasional glitches and a learning curve for new users. The positive sentiment towards Upland Adestra's ease of use, feature-rich platform, and responsive support indicates its strong reputation among users. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
| Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Upland Adestra Custom |
Motiva AI Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 3 More
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| Videos |
+ 2 More
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| Company Details | Located in: Austin, Texas | Located in: San Francisco, California Founded in: 2016 |
| Contact Details |
78701-3788 |
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