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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tealium AudienceStream CDP logo
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences. Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. Read more Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    90%
  • Momentum
    63%
  • Popularity
    64%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    74%
  • Reviews
    83%
  • Momentum
    60%
  • Popularity
    65%

Features

Total Features
7 Features
4 Features
Common Features for All
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
  • + 4 More - Show Less
    • Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
  • + 1 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.3/5 278 user ratings
    4.2/5 150 user ratings
    Rating Distribution
    • Excellent

      41.7%
    • Very Good

      48.6%
    • Average

      9%
    • Poor

      0.7%
    • Terrible

      0%
    • Excellent

      38%
    • Very Good

      48%
    • Average

      10%
    • Poor

      2%
    • Terrible

      2%
    User Sentiments

      Easy Data Integration, Extensive Integrations, Real-Time Data Processing, Excellent Customer Support

      Outdated User Interface, Complex Audience Creation Logic, Lack of Staging Environment, Steep Learning Curve

      Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations

      Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations

    Review Summary

    Users applaud Tealium AudienceStream for its robust data integration and manipulation capabilities, finding it particularly valuable for centralizing and unifying customer data from disparate sources. They appreciate the flexibility and customization options it offers, allowing them to tailor the platform to their specific needs. However, some users have noted that the initial setup can be complex and time-consuming, and that the interface can be overwhelming for those new to the platform. Additionally, a few users have expressed concerns about the cost, suggesting that it may be prohibitive for smaller businesses.

    User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Tealium AudienceStream CDP Custom

    Acquia Marketing Cloud Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Supercharge Not Available
    Videos Video Thumbnail Video Thumbnail

    Vendor information

    Company Details Located in: San Diego, California Located in: Boston, Massachusetts Founded in: 2007
    Contact Details

    +1 (858) 779-1344

    https://tealium.com/products/audiencestream/

    888-922-7842

    https://www.acquia.com/products/marketing-cloud

    Social Media Handles

    Not available

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