Tailwind vs GMB Briefcase Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind

Social Media Management Software

4.3 271 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GMB Briefcase

Social Media Management Software

5 1 user ratings

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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later

Social Media Management Software

4.2 976 user ratings

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Overview

Description	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more	GMB Briefcase is the ultimate tool for taking control of their online presence. This comprehensive local SEO solution simplifies Google Business Profile management, making it easier for businesses to optimize their listings and dominate local search results. With GMB Briefcase, users can schedule posts, manage reviews, and leverage AI-assisted listing optimization to enhance their Google Business Profile. Designed for seasoned agencies and individual business owners, GMB Briefcase offers powerful features like social media management, automated reporting, rank tracking, and team and client management. It even includes media scheduling capabilities to streamline their content efforts. The AI assistant helps in fine-tuning every aspect of their profile to ensure maximum visibility and engagement. Experience the ease and efficiency of GMB Briefcase and unlock new growth opportunities. Whether you want to engage more effectively with customers or improve their local search ranking, this all-in-one tool has covered them. Harness the power of GMB Briefcase and watch its online presence transform. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.	Free Trial Not Available Starts at $99.00.	Free Trial Available Starts at $16.67. Offers Custom plan.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 85%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 89% Reviews 61% Momentum 72% Popularity 70%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 71% Popularity 94%
SaaSworthy Awards	# 15 Highly Rated # 20 Most Popular	Not Available	# 3 Most Worthy # 2 Highly Rated

Features

Total Features	9 Features	6 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 3 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online	Online
API Support	NA	NA	Available

Reviews & Ratings

User Rating	4.3/5 271 user ratings	5/5 1 user ratings	4.2/5 976 user ratings
Rating Distribution	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 60.7% Very Good 20.5% Average 6.6% Poor 3% Terrible 9.3%
User Sentiments	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches	Not Available	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration
Review Summary	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.	Not Available	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.
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Pricing

Pricing Options	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.	Free Trial Not Available Starts at $99.00.	Free Trial Available Starts at $16.67. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month	Business $99.00 $99.00 per month Pro $199.00 $199.00 per month Agency $299.00 $299.00 per month	Starter $16.67 $25.00 per month Growth $30.00 $45.00 per month Advanced $53.33 $80.00 per month Agency $133.33 $200.00 per month Enterprise Custom
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