Sync2CRM vs Adobe Marketo Engage Comparison

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sync2CRM

Marketing Automation Software

5 3 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

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Overview

Description	A tool that automatically links Facebook Ads to your CRM. The Software downsizes the workload of uploading leads ads and increases productivity. All leads are automatically collected and so that your system is up to date. Email notifications for new leads are available. Multiple CRM and Facebook accounts are interlinked. The software integrates with Infusionsoft, Active Campaign and Mailchimp and commonly used amongst small & medium business. Read more	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more
Pricing Options	Free Trial Available Starts at $12.00. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 68% Reviews 66% Momentum 63% Popularity 72%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%
SaaSworthy Awards	Not Available	# 2 Most Worthy # 2 Fastest Growing

Features

Total Features	2 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	5/5 3 user ratings	4.2/5 3,618 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%
User Sentiments	Not Available	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors
Review Summary	Not Available	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.
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Pricing

Pricing Options	Free Trial Available Starts at $12.00. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Basic (Lead Ads) $12.00 $12.00 per month Starter (Facebook Custom Audiences plus Lead Ads) $42.00 $42.00 per month Pro (Facebook Custom Audiences plus Lead Ads) $97.00 $97.00 per month Platinum (Facebook Custom Audiences plus Lead Ads) $145.00 $145.00 per month Enterprise (Facebook Custom Audiences plus Lead Ads) Custom	Growth Custom Select Custom Prime Custom Ultimate Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Marketing Automation 2 1 ratings Sync2CRM Vs Zoho Marketing Automation GoCRM 5 2 ratings DigitalCRM.com CRM.me 4.6 24 ratings Bind CRM	Zoho Marketing Automation 2 1 ratings Adobe Marketo Engage Vs Zoho Marketing Automation MaaxMarket 4.4 23 ratings Adobe Marketo Engage Vs MaaxMarket Odoo Marketing Automation 4.7 19 ratings Adobe Marketo Engage Vs Odoo Marketing Automation Marketing Optimizer 4.3 7 ratings Adobe Marketo Engage Vs Marketing Optimizer SAS Marketing Automation 5 1 ratings Adobe Marketo Engage Vs SAS Marketing Automation
	View All Sync2CRM Alternatives	View All Adobe Marketo Engage Alternatives