Smartlook vs Mouseflow Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Smartlook

Heat Map Software

4.6 2,113 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mouseflow

Heat Map Software

4.7 680 user ratings

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Featured

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO Insights

Heat Map Software

4.5 51 user ratings

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Overview

Description

Smartlook is a handy tool for understanding how customers interact with your website or Android and iOS app. This analytics solution tool can help figure out the 'Whys' behind every user action. Smartlook presents a central dashboard that displays data in an easy-to-understand manner while making team collaborations quick, simple, and convenient. This dashboard promotes data-driven decision-making for various stakeholders, including marketers, managers, UX designers, developers, and more. Smartlook has proven to reduce churn rates significantly, boost conversions, identify and fix bugs, and improve UX. Some key features of Smartlook include, view recordings, create heatmaps, build conversion funnels, use automatically tracked events. Read more

Mouseflow is one of the feature-rich heatmap tools that track the activity of website visitors and offer you a detailed insight. The heatmaps offered by Mouseflow are build using tracking visitor’s interaction with the website that includes touch/click, scroll, engagement with particular content, etc. The insights offered can further be segmented on the basis of device used to visit the website, visitor’s location and a few more filters. You can detect the reason behind the frustration of a potential customer, javascript errors, friction and disturbing pop-ups that are hampering the growth of your business. It also comes with onboard recording functionality, using which you can record visitors session. This obliterates the need for any guesswork and you can be precise of where the action should be taken. Mouseflow also offers funnelling if you need to track the page-to-page activity of customers and monitoring of filling of forms. Furthermore, you can create custom surveys in order to take visitors feedback. Read more

VWO Insights is cloud-based software that assists eCommerce organisations in analysing the behaviour of website visitors, diagnosing problems, and fixing them to improve the overall customer experience. Organizations can record consumer mouse trails to access visited webpages, time spent on a webpage, and drop off rates using the screen recording module. Administrators can use heatmaps, click maps, scroll maps, and element lists in VWO Insights to visualise click and scroll behaviour. The survey module enables analysts to design on-page surveys and feedback forms, including ratings, checkboxes, drop-down menus, multiple choice questions, and more, for desktop, mobile, or browser-specific use. It enables staff to set up analysis funnels to produce behaviour analytics based on pre-defined criteria, such as link clicks, engagement on particular web pages, revenue generated, and forms submitted, among others. Businesses can combine VWO Insights with a variety of third-party programmes, including WordPress, Magenta, Shopify, and Clicktale, thanks to the API it provides. Additionally, it enables users to categorise website visitors depending on a variety of factors, such as repeat or new visitors, localities, preferred languages, and operating systems. Read more

Pricing Options

Free Trial Available
Starts at $39.00. Offers Free-forever and Custom plan.

Free Trial Available
Starts at $31.00. Offers Free-forever and Custom plan.

Free Trial Available
Starts at $169.00. Offers Custom plan.

SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

95%
Reviews

100%
Momentum

62%
Popularity

85%

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

86%
Momentum

64%
Popularity

82%

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

72%
Momentum

60%
Popularity

63%

Features

Total Features	11 Features	10 Features	13 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Chat Integration Enables website manager to chat directly to the visitor in order to address his/her query Custom Targeting Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency. Customer Feedback Helps the website owner to receive customer feedback directly from the website Filtered Results Offers to filter the results based on regions, devices and other criteria. Form Testing Offers to check the performance of the forms and identify the fields negating visitor's interest Funneling Helps to identify pages/parts of your website responsible for the drop of a potential customer GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union JavaScript Error Detection Helps to detect any error in JavaScript that is resulting in bugs on the website Optimization Tool Enables optimization of contents/elements of your website without using any third-party application Real-time View View real-time live interaction of visitors on the website Session Recording Enables one to record remote access, support sessions, and meetings Team Sharing Used to share the heatmaps, recorded sessions and other analytics with your team for coordination + 8 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Chat Integration Enables website manager to chat directly to the visitor in order to address his/her query Custom Targeting Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency. Customer Feedback Helps the website owner to receive customer feedback directly from the website Filtered Results Offers to filter the results based on regions, devices and other criteria. Form Testing Offers to check the performance of the forms and identify the fields negating visitor's interest Funneling Helps to identify pages/parts of your website responsible for the drop of a potential customer GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union JavaScript Error Detection Helps to detect any error in JavaScript that is resulting in bugs on the website Optimization Tool Enables optimization of contents/elements of your website without using any third-party application Real-time View View real-time live interaction of visitors on the website Session Recording Enables one to record remote access, support sessions, and meetings Team Sharing Used to share the heatmaps, recorded sessions and other analytics with your team for coordination + 7 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Chat Integration Enables website manager to chat directly to the visitor in order to address his/her query Custom Targeting Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency. Customer Feedback Helps the website owner to receive customer feedback directly from the website Filtered Results Offers to filter the results based on regions, devices and other criteria. Form Testing Offers to check the performance of the forms and identify the fields negating visitor's interest Funneling Helps to identify pages/parts of your website responsible for the drop of a potential customer GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union JavaScript Error Detection Helps to detect any error in JavaScript that is resulting in bugs on the website Optimization Tool Enables optimization of contents/elements of your website without using any third-party application Real-time View View real-time live interaction of visitors on the website Session Recording Enables one to record remote access, support sessions, and meetings Team Sharing Used to share the heatmaps, recorded sessions and other analytics with your team for coordination + 10 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available

Reviews & Ratings

User Rating	4.6/5 2,113 user ratings	4.7/5 680 user ratings	4.5/5 51 user ratings
Rating Distribution	Excellent 69.6% Very Good 26.9% Average 2.1% Poor 0.2% Terrible 1.2%	Excellent 68.1% Very Good 29.3% Average 2.2% Poor 0.3% Terrible 0.1%	Excellent 52.9% Very Good 41.2% Average 5.9% Poor 0% Terrible 0%
User Sentiments	Session Recordings, Heatmaps, Ease of Use, Extensive Integrations Occasional Bugs in Recordings, Slow Loading Times, Limited Features in Free Plan, Data History Limitations	Ease of Use, Insightful User Recordings, Helpful Heatmaps, Extensive Data & Analytics Limited Recording Credits, Occasional Recording Errors, Occasional Inaccurate Data Capture, Limited Funnel Functionality	Easy to Use Interface, Comprehensive A/B Testing Features, Detailed Reporting and Analytics, Valuable Heatmaps Occasional Software Bugs or Glitches, Limited Mobile Experience, Complex Advanced Features, Heatmap Functionality Issues
Review Summary	Users appreciate Smartlook's user-friendly interface, ease of setup, and its ability to provide valuable insights into user behavior. Reviewers highlight the tool's effectiveness in tracking website and app usage, identifying areas for improvement, and optimizing the user experience. While some users have reported minor issues with data accuracy or customer support, the overall sentiment remains positive, with many praising Smartlook's contribution to improving their digital products and increasing conversions.	Mouseflow is a session replay and heat mapping software that enables businesses to analyze user behavior on their website or app. Reviewers praise its user-friendly interface, detailed analytics, and ability to identify areas for improvement. They also appreciate its integration with other tools and the ability to create custom reports. However, some users report occasional bugs and performance issues. Overall, Mouseflow is a powerful tool for businesses looking to optimize their digital products and enhance user experience.	VWO Conversion Optimization Platform receives mixed reviews. Users praise its quick and easy installation, user-friendly documentation, and powerful A/B testing features, particularly the Multi-Arm Bandit approach. The platform's dashboard and performance tracking tools are also highly appreciated. However, some users find the core editor clumsy for complex customizations and the heatmap tool buggy and slow. The platform's pricing can also be seen as a deterrent for some. Overall, VWO is a good entry-level tool for conversion rate optimization with strong customer support but needs improvement in certain areas such as UI clarity and mobile optimization.
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Pricing

Pricing Options	Free Trial Available Starts at $39.00. Offers Free-forever and Custom plan.	Free Trial Available Starts at $31.00. Offers Free-forever and Custom plan.	Free Trial Available Starts at $169.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free (Website) Free Starter (Website) $39.00 $39.00 per month Business (Website) $95.00 $95.00 per month Ultimate (Website) Custom Free Mobile (Mobile app) Free Startup Mobile (Mobile app) $39.00 $39.00 per month Business Mobile (Mobile app) $95.00 $95.00 per month Ultimate Mobile (Mobile app) Custom	Free Free Starter $31.00 $39.00 per month Growth $109.00 $129.00 per month Business $219.00 $259.00 per month Pro $399.00 $499.00 per month Enterprise Custom	Growth $169.00 $169.00 per month PRO Custom Enterprise Custom
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

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