Smartech vs Actito Comparison

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Smartech

Marketing Automation Software

4.6 64 user ratings

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Actito

Marketing Automation Software

4.5 158 user ratings

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Overview

Description

Smartech is a marketing suite for companies that aim to drive more web and app conversions. They can gather real-time data through multiple channels and devices and achieve an end-to-end 360-degree view of their customers by monitoring their online and offline activities. With advanced analytics, they can also gain relevant insights into customer behaviours and attributes. AI capabilities can then be leveraged to drive deep hyper-personalization at scale. As a result, businesses can gain critical insights while also boosting the engagement of customers. With unified customer views, users can capture customer data across all interactions and score the leads accordingly. The marketing campaigns can then be accordingly tweaked with customized and contextualized content. Users can target dropped-off customers with a single click and at different stages of the customer journey. Groups of customers can showcase similar experiences or events then be compared. And with RFM Analysis, users can segregate customers on the basis of recency, frequency, and value of their purchases. Read more

Actito is an Agile Marketing Automation software. Made for marketers, by marketers. Its web-based interface makes it very easy to use and deploy, even for non-specialists. Thanks to a short set-up time and modular templates you can start engaging with your customers and prospects in a matter of days. Read more

Pricing Options

Free Trial Available
Starts at $999.00. Offers Free-forever and Custom plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

75%
Momentum

61%
Popularity

72%

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

88%
Reviews

79%
Momentum

60%
Popularity

68%

Features

Total Features	8 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 64 user ratings	4.5/5 158 user ratings
Rating Distribution	Excellent 68.8% Very Good 28.1% Average 1.6% Poor 1.6% Terrible 0%	Excellent 48.1% Very Good 48.7% Average 3.2% Poor 0% Terrible 0%
User Sentiments	Not Available	Robust Marketing Automation, Easy Data Segmentation, User-Friendly Interface, Extensive Integrations Limited Email Template Customisation, Occasional Bugs, Complex Data Model Setup, Slow Customer Support
Review Summary	Not Available	User reviews of Actito consistently highlight its ease of use, robust features, and effective marketing automation capabilities, particularly for segmenting and targeting customers. Users praise its ability to streamline email campaigns, personalize communications, and provide valuable customer insights. While some users express a desire for more flexibility in email template customization and faster response times, overall sentiment is positive, with users appreciating Actito's user-friendly interface, helpful support team, and focus on customer engagement.
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Pricing

Pricing Options	Free Trial Available Starts at $999.00. Offers Free-forever and Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Startup Free Business $999.00 $999.00 per month Enterprise Custom	Actito Custom
	View Detailed Pricing	View Detailed Pricing

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