Segmentino vs Maropost Comparison

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Segmentino

Marketing Automation Software

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Maropost

Marketing Automation Software

3.8 251 user ratings

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Overview

Description	Segmentino is a marketing automation platform that leverages the power of AI to deliver a stellar customer experience. The tool can be used across all digital properties and channels to gain the most out of the intelligent frameworks at play. It uses AI boosted real-time machine learning that offers the best recommendations to users, customised specially for them. The tool can not only be used for web pages but also for email marketing and other campaigns as well. The campaign builder is fully visual and lets users drag and drop to create automated multi-channel communications. A wide variety of triggers is available at the disposal of the marketers, allowing them to seamlessly create the best communication strategy for their users. Measuring the campaign performance is made easy through the intuitive dashboard and it helps in improving them to suit the users need better. Segmentino is scalable for all types of business and boasts of a big data infrastructure. Read more	Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $251.0.
SW Score & Breakdown	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 60% Momentum 63% Popularity 68%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 84% Momentum 62% Popularity 79%
SaaSworthy Awards	Not Available	# 19 Highly Rated # 20 Highly Rated

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	Not Available	3.8/5 251 user ratings
Rating Distribution	Not Available	Excellent 47.4% Very Good 22.3% Average 10% Poor 2% Terrible 18.3%
User Sentiments	Not Available	Excellent Email Deliverability, Exceptional Customer Support, User-Friendly Interface, Advanced Automation Features Occasional Technical Issues, Confusing Journey Builder Interface, Limited Reporting Capabilities, Outdated User Interface
Review Summary	Not Available	Overall, Maropost Marketing Cloud receives mixed feedback from user reviews. Praised features include its comprehensive set of marketing automation tools, email marketing capabilities, and robust reporting and analytics functions. However, common criticisms center around its complex user interface, occasional technical glitches, and a perceived lack of customer support responsiveness. Users also express varying opinions on the pricing structure, with some finding it reasonable and others deeming it expensive. These reviews suggest that Maropost Marketing Cloud might be suitable for businesses seeking a feature-rich marketing automation solution but may require additional improvements in usability and customer support.
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Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $251.0.
Pricing Plans Monthly Plans Annual Plans	Segmentino Custom	Essentials $251.00 $251.00 per month Professional $764.00 $764.00 per month Enterprise $1,529.00 $1,529.00 per month
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