Amperity |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Oyster is an essential tool for any enterprise that depends on customer data. It's the world’s first Customer Insights Platform (CIP) that allows you to gather, view, and understand customer data in a seamless way. With Oyster, your enterprise can gain agility in its analytics, using up-to-date insights to power better decisions. Oyster collects customer data from online and offline sources, even anonymous customers. It integrates this data across your martech stack, enabling you to get a holistic view of your customer’s journey – no matter how many touchpoints exist within it. And with access 24X7, Oyster helps inform organizations of critical changes as they happen so they can act swiftly and make strategic decisions. Whether it's improving marketing campaigns or optimizing product experiences, Oyster allows enterprises to get more from their Customer Data Platform (CDP), providing unprecedented insight into their customers’ behaviors and preferences. Get the insights needed to drive transformation today by harnessing the power of Oyster. Read more |
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| SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
7 Features
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10 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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| Platforms Supported |
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| User Rating |
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Not Available
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| Rating Distribution |
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| User Sentiments |
Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality |
Not Available
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| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
Not Available
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| Read All User Reviews |
AI-Generated from the text of User Reviews
| Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Connections Custom Customer Data Platform (CDP) Custom |
Oyster CDP Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 6 More
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Not Available |
| Videos |
+ 1 More
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| Company Details | Located in: San Francisco, CA - 94111 | Located in: Irvine, California |
| Contact Details |
+1 415-603-6900 |
Not available https://www.expressanalytics.com/solutions/customer-data-platform/ |
| Social Media Handles |
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Not available |
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