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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more |
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| SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
7 Features
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6 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
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| User Sentiments |
Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality |
Powerful Segmentation, Excellent Customer Support, Campaign Automation, User Friendly Interface Occasional System Slowness, Limited Real-Time Data, Complex Initial Integration, Lack of Flexibility for Customization |
| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Connections Custom Customer Data Platform (CDP) Custom |
Optimove Custom Plan Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 6 More
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| Videos |
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| Company Details | Located in: San Francisco, CA - 94111 | Located in: New York, New York Founded in: 2009 |
| Contact Details |
+1 415-603-6900 |
1-888-235-5604 |
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