Standard Library |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | DataCommander supercharges targeted marketing efforts and decreases the ad spend. To increase relevancy, many marketers are building a single view of their prospects and customers that goes beyond the devices they’re using to consume digital content or the channels they’ve previously engaged with. This is made possible with DataCommander as it allows enterprises to compile, standardize, and store all previous prospect and customer interactions in one place that’s accessible for future campaigns. Read more |
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| SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
7 Features
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9 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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| User Sentiments |
Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality |
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| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Connections Custom Customer Data Platform (CDP) Custom |
Data Commander Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 6 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Francisco, CA - 94111 | Located in: Paris, France |
| Contact Details |
+1 415-603-6900 |
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| Social Media Handles |
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