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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | CustomerLabs CDP empowers smart marketers to leverage First-Party Data Ops for seamless experimentation and campaign optimization. With Fusion, their advanced data collection technology, users can effortlessly collect real-time behavioral data from diverse sources like websites, CRMs, subscription systems, PoS, and lead form data from ad platforms. Fusion’s privacy-compliant Sentinel tool ensures server-side tracking, guaranteeing secure and anonymous user data that aligns with global data privacy regulations. Marketers can customize data collection effortlessly, filtering customer user information or lead stages consolidation to focus on what truly matters. Fusion integrates data from your preferred sources directly into a centralized data warehouse in real-time, enabling smooth transitions between channels and platforms. This allows for tailored workflows designed to run smarter, value-based campaigns without the technical hassle. CustomerLabs CDP simplifies data integration, revolutionizing the way professionals create actionable insights with precision, speed, and security. Read more |
Pricing Options |
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SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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12 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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Platforms Supported |
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API Support |
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User Rating |
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Rating Distribution |
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User Sentiments |
Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality |
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Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Connections Custom Customer Data Platform (CDP) Custom |
Growth $99.00 $99.00 per month Agency Lite $499.00 $499.00 per month Agency Premium $999.00 $999.00 per month |
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View Detailed Pricing
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Screenshots |
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Company Details | Located in: San Francisco, CA - 94111 | Located in: Willington, New Castle |
Contact Details |
+1 415-603-6900 |
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Social Media Handles |
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