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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. Read more |
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| SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
7 Features
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8 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Landing Pages
Multi-step Marketing
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| User Sentiments |
Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality |
Powerful Segmentation, Excellent Customer Support, Robust Automation Capabilities, Effective Personalization Complex User Interface, Limited Reporting Capabilities, Occasional Bugs in Email Editor, Steep Learning Curve |
| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
Reviewers widely commend Blueshift's robust segmentation capabilities, user-friendliness, and its ability to deliver personalized marketing campaigns at scale. It is also praised for its robust reporting and analytics features, which provide valuable insights into customer behavior. However, some users mention occasional technical glitches and a steep learning curve. Additionally, the cost may be prohibitive for smaller businesses or those with limited budgets. Overall, Blueshift is a powerful marketing automation platform that can be a valuable asset for businesses looking to personalize customer experiences and drive revenue growth. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Connections Custom Customer Data Platform (CDP) Custom |
Custom Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 6 More
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Not Available |
| Videos |
+ 1 More
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+ 1 More
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| Company Details | Located in: San Francisco, CA - 94111 | Located in: San Francisco, California Founded in: 2014 |
| Contact Details |
+1 415-603-6900 |
Not available |
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