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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre. Read more | Synerise is a comprehensive marketing management platform that helps companies to meet their marketing goals. The platform does so by enhancing the customer experience via dynamic content. In addition, it also helps to build highly converting and personalized emails with the help of a fast drag and drop email campaign builder available within. Synerise comes with a built-in template library, SEO capabilities and advanced analytical functionalities to make the landing page generation process quite seamless. All of this work and targeted campaigns can be tracked from the web browser of the same, simply by turning on push notifications. The additional capabilities of Synerise, such as SMS campaigns, help out with the delivery of client-tailored communication directly to customers. Synerise not only facilitates campaign creations but also helps users to reach out to the right audience through an inbuilt multi-channel execution functionality. Apart from creating campaigns, the platform can also be used to streamline A/B/X testing besides gaining detailed insights about consumer behavior. Read more |
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| SW Score & Breakdown |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
5 Features
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8 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Multivariate Testing
Website Visitor Tracking
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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SAS Marketing Automation Custom |
Synerise Marketing Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots | Not Available |
+ 4 More
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| Company Details | Located in: Cary, North Carolina | Located in: Małopolskie, Poland Founded in: 2013 |
| Contact Details |
Not available https://www.sas.com/en_us/software/marketing-automation.html |
Not available |
| Social Media Handles |
Not available |
Not available |
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