ActiveCampaign |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre. Read more | NextUser is an omnichannel marketing platform that empowers marketers with data intelligence and personalization functionalities, enabling them to drive enhanced engagement and conversion rates. It enables users to unify, activate and analyze all customer data from their marketing system within a single platform. NextUser is capable of producing unique and adaptive content, based upon customers’ behavior and needs. It does so with the help of recommendation algorithms that matches marketers’ business goals. In addition, to get the work done quickly, NextUser divides the customer base into different segments based upon their behaviors. The platform tracks both anonymous and identified users by connecting through the brands’’ proprietary sources such as CRM, ESP, website, and more. By collecting customers’ data, it personalizes brands’ website content on a 1:1 level, enabling them to deliver the right kind of messages via multiple channels. For this, it relies on predictive analytics that helps marketers to predict the next trend and determine the customers who are more likely to make a purchase. Read more |
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| SW Score & Breakdown |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
5 Features
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7 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Lead Management
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Lead Management
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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SAS Marketing Automation Custom |
NextUser Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots | Not Available |
+ 1 More
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| Videos |
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+ 5 More
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| Company Details | Located in: Cary, North Carolina | Located in: San Francisco, California Founded in: 2013 |
| Contact Details |
Not available https://www.sas.com/en_us/software/marketing-automation.html |
+1 8457098566 |
| Social Media Handles |
Not available |
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