ActiveCampaign |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre. Read more | Alterian Real-Time CX Platform can be relied upon to predict orchestrate and track down customer-specific interactions throughout. The platform can be relied upon to speed up decision making and integrate customer experiences across different user channels. Based on the latest AI technology, Alterian Real-Time CX Platform ensures rapid time to value, connecting activities initiated by brands and their end users alike. A clear out of the box journey analytic dashboard present within can be relied upon to monitor behavioural changes across different channels, track down initiative wise benefits and test specific outcomes as well. Also, business-specific journeys can be automated within the Alterian Real-Time CX Platform’s separate dashboard comprising AI-Driven decision-making metrics and automated testing criteria. Because offline and online integrations are both available it gets quite an easy task with this particular software to enable rapid digital transformation and integrate customer-specific journeys across different channels. Lastly, an highly resilient and distributed architecture of the Alterian Real-Time CX Platform is of the utmost benefit. Read more |
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| SW Score & Breakdown |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
5 Features
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6 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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SAS Marketing Automation Custom |
Alterian Real-Time CX Platform Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Company Details | Located in: Cary, North Carolina | Located in: Denver, Colorado Founded in: 1997 |
| Contact Details |
Not available https://www.sas.com/en_us/software/marketing-automation.html |
Not available https://www.alterian.com/real-time-customer-experience-platform/ |
| Social Media Handles |
Not available |
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