Ruler Analytics vs Motiva AI Comparison

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ruler Analytics

Marketing Automation Software

5 2 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Motiva AI

Marketing Automation Software

4 1 user ratings

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Overview

Description	Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others. Read more	Motiva AI is an artificial intelligence-based email marketing management platform, which is capable of adapting itself to the email marketing strategy of a particular brand. Therefore, not only does it deliver enhanced engagement at any scale, but also improves the audience engagement rates significantly. Motiva AI can define an audience to execute the most suitable campaigns for brands without using generic messaging. Furthermore, it listens to the customers to find out what impacts them most. Also, to provide the best result, the platform can organically adapt the campaign strategy according to the changing customer behaviour patterns. Motiva AI saves time by automating low-value tasks and choosing the most suitable message for specific customers at the same time. It can be used to build campaigns that are adaptable and intuitive. With its inbuilt capacity for audience discovery, Motiva AI detects potential audiences and boosts up business growth. The platform acts as a key component of a larger personalisation strategy while generating pleasant and automated reports for the team to produce better content. Finally, businesses can integrate the particular with an existing marketing automation stack of their choice, enhancing the organisation’s ROI in real-time. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 69% Momentum 65% Popularity 83%	77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 80% Reviews 64% Momentum 63% Popularity 73%
SaaSworthy Awards	# 17 Fastest Growing	Not Available

Features

Total Features	7 Features	5 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	5/5 2 user ratings	4/5 1 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 0% Very Good 100% Average 0% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Small Business Others Medium Business Others Large Business Others Advanced Custom	Motiva AI Custom
	View Detailed Pricing	View Detailed Pricing

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