Retargeting.biz vs Marketing Optimizer Comparison

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Retargeting.biz

Marketing Automation Software

4.9 9 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marketing Optimizer

Marketing Automation Software

4.3 7 user ratings

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Overview

Description	Retargeting.biz enables you to increase the revenue of your online shop by monitoring the activity of website visitors as they are browsing your site. Retargeting.biz tracks and analyzes behavior so it can understand how your customers are interacting with your site and what pain points they have. Maybe there is a particular page where they normally bounce and leave the site, or your checkout process asks for too many details or does not seem secure enough for customers to give you their details. Retargeting.biz uses a proprietary algorithm to track behavior and create profiles so that you can improve the user experience on your site and help website visitors get the products they want to buy more quickly and easily. Another key feature of this solution is its ability to automatically send personalized messages based on predefined triggers. You can send these personalized messages via email, or SMS, or even directly on the site depending on the behavior of each visitor. Read more	Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $249.0. Offers Free-forever plan.
SW Score & Breakdown	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 79% Momentum 68% Popularity 78%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 74% Momentum 62% Popularity 68%
SaaSworthy Awards	# 16 Fastest Growing # 16 Fastest Growing	# 18 Fastest Growing

Features

Total Features	7 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.9/5 9 user ratings	4.3/5 7 user ratings
Rating Distribution	Excellent 88.9% Very Good 11.1% Average 0% Poor 0% Terrible 0%	Excellent 42.9% Very Good 42.9% Average 14.3% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $249.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Ads Custom Campaigns Custom On Site Custom	Free Free Startup $249.00 $249.00 per month Growth $499.00 $499.00 per month Advanced $799.00 $799.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Retargeting.biz Alternatives	View All Marketing Optimizer Alternatives