Recotap vs SAS Marketing Automation Comparison

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Recotap

Marketing Automation Software

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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SAS Marketing Automation

Marketing Automation Software

5 1 user ratings

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Overview

Description

Recotap is an account-based marketing platform that can be used to bring down customer acquisition costs, shorten sales cycles and expand revenue on the go. It is completely an AI-based solution that companies mostly use to reach, engage and convert target accounts besides streamlining potential revenue growth with confidence. Also, real-time integration with external platforms like Mailchimp, Webflow, HubSpot, SendGrid, Marketo, Freshworks, Salesforce, Eloqua and WordPress are of great help. B2B marketers can depend on Recota to keep a track of their target audience, enrich data and segregate channels that stand out as the best fit. Also, the multi-channel account-based advertising facility available within can be used to reach out to the main decision-makers and nurture individual accounts that stand as the best fit. Regarding engagement, the software is capable of delivering both personalised and consistent website experiences simultaneously. Thus bringing in the entire buying team under the same roof. Personalised talking tools and account charts are also available. Read more

SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre. Read more

Pricing Options

Free Trial Available
Offers Custom plan.

Free Trial Available
Offers Custom plan.

SW Score & Breakdown

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

60%
Momentum

60%
Popularity

72%

76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

81%
Reviews

68%
Momentum

61%
Popularity

62%

Features

Total Features	9 Features	5 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online

Reviews & Ratings

User Rating	Not Available	5/5 1 user ratings
Rating Distribution	Not Available	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Recotap Custom	SAS Marketing Automation Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Adobe Marketo Engage 4.2 3,618 ratings Recotap Vs Adobe Marketo Engage Zoho Marketing Automation 2 1 ratings Recotap Vs Zoho Marketing Automation SAS Marketing Automation 5 1 ratings Recotap Vs SAS Marketing Automation Odoo Marketing Automation 4.7 19 ratings Recotap Vs Odoo Marketing Automation Salesforce Marketing Cloud Account Engagement (formerly Pardot) 3.9 2,351 ratings Recotap Vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)	dotdigital 4.5 835 ratings SAS Marketing Automation Vs dotdigital Selligent 4.5 15 ratings SAS Marketing Automation Vs Selligent Odoo Marketing Automation 4.7 19 ratings SAS Marketing Automation Vs Odoo Marketing Automation ActiveTrail 4.9 22 ratings SAS Marketing Automation Vs ActiveTrail 7Engage SAS Marketing Automation Vs 7Engage
	View All Recotap Alternatives	View All SAS Marketing Automation Alternatives