RAEK vs Acquia Marketing Cloud Comparison

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RAEK

Customer Data Platform (CDP)

4 1 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud

Customer Data Platform (CDP)

4.2 150 user ratings

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Overview

Description

RAEK gathers your first-party data, fills in the gaps, and organises it all in one place so you can use it to expand your company. Customer transactions, internet form fills, and surveys or quizzes have already provided you with first-party data. RAEK accelerates the growth of your first-party data by creating marketable customer data profiles on website users you don't know and centralising it all in one place. The problem with pop-ups and forms is that people don't fill them out, so the data you acquire is limited. Raek recognizes and develops contact profiles on your website visitors. RAEK creates customer data profiles for both known and unknown visitors, filling in the gaps. Your brand can give one-to-one experiences with more individuals with RAEK's marketing tool. Our technology enables you to communicate with folks you couldn't reach before in real time. The amount of triggered emails you send using RAEK is considerably increased. Read more

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more

Pricing Options

Free Trial Not Available
Starts at $49.00. Offers Free-forever plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

82%
Reviews

66%
Momentum

66%
Popularity

80%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

83%
Momentum

60%
Popularity

65%

Features

Total Features	6 Features	4 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 3 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 1 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Reviews & Ratings

User Rating	4/5 1 user ratings	4.2/5 150 user ratings
Rating Distribution	Excellent 0% Very Good 100% Average 0% Poor 0% Terrible 0%	Excellent 38% Very Good 48% Average 10% Poor 2% Terrible 2%
User Sentiments	Not Available	Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations
Review Summary	Not Available	User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs.
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Pricing

Pricing Options	Free Trial Not Available Starts at $49.00. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	FREE Free ESSENTIAL $49.00 $49.00 per month PRO $99.00 $99.00 per month ELITE $349.00 $349.00 per month	Acquia Marketing Cloud Custom
	View Detailed Pricing	View Detailed Pricing

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