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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Later

Social Media Management Software

4.2 976 user ratings

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Overview

Description Publer is a social media management platform that helps individuals and companies to manage their social media accounts and keep their audience engaged. The platform can be used for Facebook pages, Locations and Groups, Twitter accounts, Instagram Business accounts and LinkedIn Profiles. Apart from that, it also works well to handle companies’ presence over Google My Business and YouTube channels. With its Instagram posts scheduler, users can schedule single photos and videos, tag locations and even the first comment. From a CSV file to a multi-media bulk uploader, the platform provides all features to post content over social media. Users can create multiple teams and invite other members and assign them different roles and access levels to manage their social media accounts. With Publer, companies can see their posts’ reach and engagement levels across multiple social networks from a single place and get the top-performing ones delivered to their mailboxes. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options
  • Free Trial Available
  • Starts at $8.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    80%
  • Momentum
    61%
  • Popularity
    76%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    71%
  • Popularity
    94%
SaaSworthy Awards
Not Available
# 3 Most Worthy # 2 Highly Rated

Features

Total Features
9 Features
9 Features
Common Features for All
    Analytics (Social Media) Helps you analyse performance based on reaction to posts
    Auto Publishing Publishes scheduled posts as and when they become relevant
    Brand Tracking Helps to know the position of your brand on the social media network
    Content Management Helps you to create and customize your contents to make user and SEO friendly
    Customer Engagement Enables the brand to maintain contact with their potential customers
    Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
    Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
    Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
    Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.8/5 496 user ratings
    4.2/5 976 user ratings
    Rating Distribution
    • Excellent

      84.1%
    • Very Good

      14.3%
    • Average

      1.4%
    • Poor

      0%
    • Terrible

      0.2%
    • Excellent

      60.7%
    • Very Good

      20.5%
    • Average

      6.6%
    • Poor

      3%
    • Terrible

      9.3%
    User Sentiments
      Not Available

      User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature

      Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration

    Review Summary

    Publer is a highly rated social media management tool praised for its ease of use, time-saving features, and comprehensive platform support. Users appreciate its intuitive interface, bulk scheduling capabilities, and seamless integration with Canva. While some users wish for more robust analytics and a darker mode, Publer primarily excels at streamlining content scheduling, automating tasks, and freeing up time for other marketing efforts.

    Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.

    Pros & Cons
    • User-friendly interface and easy-to-use features.
    • Supports scheduling posts for multiple social media platforms.
    • Provides analytics to track post performance and engagement.
    • May lack advanced features found in some competitors.
    • Limited integration options compared to other platforms.
    • Intuitive interface and user-friendly design tools.
    • Advanced scheduling and planning capabilities.
    • Strong analytics and reporting features.
    • May experience occasional bugs or glitches.
    • Limited integration options compared to some competitors.
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $8.00. Offers Free-forever plan.
    • Free Trial Available
    • Starts at $16.67. Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Free Free

    ARGENTUM (silver) $8.00 $10.00 per month

    AURUM (gold) $16.00 $20.00 per month

    Starter $16.67 $25.00 per month

    Growth $30.00 $45.00 per month

    Advanced $53.33 $80.00 per month

    Agency $133.33 $200.00 per month

    Enterprise Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots screenshots
    + 5 More
    Media Items
    Videos Video Thumbnail
    + 3 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Tirana, Albania - 1019 Located in: Vancouver, Canada Founded in: 2014
    Contact Details

    Not available

    https://publer.me/login

    Not available

    https://later.com/

    Social Media Handles

    FAQs

    What are the key differences between Publer and Later?

    Publer is a comprehensive social media management platform, while Later is specifically designed for scheduling and organizing Instagram posts.

    What are the alternative products to Publer?

    The top alternatives to Publer are Later, SocialMgr, Planly, CloudSocial, and SocialPlanner.io.

    Which product is better for managing multiple social media accounts?

    Both Publer and Later offer multi-account management capabilities, allowing you to manage multiple social media accounts from a single platform.

    What are the key features of Later?

    Later's key features include analytics, auto-publishing, brand tracking, content management, customer engagement, multi-account management, multi-user collaboration, post scheduling, and social media monitoring.

    Which product offers more advanced analytics capabilities?

    Later offers more advanced analytics capabilities compared to Publer, providing insights into post performance and audience engagement.

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