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Meltwater logo

Meltwater

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Prowly logo
PR Software

4.4 120 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Muck Rack logo
PR Software

4.6 337 user ratings

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Overview

Description Prowly is the perfect features-packed tool for marketing and PR professionals. It provides a complete set of tools to efficiently manage and organize media relations, helping they save loads of time on tedious tasks. With Prowly, they can quickly & easily find the right media contacts for your strategy. Find empowering visual stories in a breeze with our easy-to-use press release creator customizable emails included! Establishing relationships with journalists has never been easier - information about story progress or content from press kits can be readily accessed anytime from just one place. Prowly's intuitive and modern newsroom will help them maintain a close connection between yourself and the media - ensuring better visibility, media understanding, and most importantly – saving them valuable time. Get ready to take their brand’s reach to the next level with Prowly – the ultimate PR companion! Read more MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter. Read more
Pricing Options
  • Free Trial Available
  • Starts at $339.00.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    87%
  • Momentum
    60%
  • Popularity
    88%

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    89%
  • Reviews
    90%
  • Momentum
    69%
  • Popularity
    90%
SaaSworthy Awards
Not Available
# 3 Most Worthy # 3 Highly Rated

Features

Total Features
9 Features
7 Features
Common Features for All
    Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand
    Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
    Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions
    Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch
    Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.
    Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself
    Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences
    Email Distribution This feature lets you send a custom email invitation for the survey to the respondents
    Press Monitoring Facilitates monitoring print media coverage and measuring its output
    Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience
  • + 6 More - Show Less
    • Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand
      Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
      Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions
      Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch
      Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.
      Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself
      Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences
      Email Distribution This feature lets you send a custom email invitation for the survey to the respondents
      Press Monitoring Facilitates monitoring print media coverage and measuring its output
      Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience
  • + 4 More - Show Less
  • Technical Details

    Organization Types Supported
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online

    Reviews & Ratings

    User Rating
    4.4/5 120 user ratings
    4.6/5 337 user ratings
    Rating Distribution
    • Excellent

      64.2%
    • Very Good

      24.2%
    • Average

      5%
    • Poor

      0.8%
    • Terrible

      5.8%
    • Excellent

      69.4%
    • Very Good

      26.4%
    • Average

      2.7%
    • Poor

      0.3%
    • Terrible

      1.2%
    User Sentiments

      Affordable Pricing, User-Friendly Interface, Comprehensive Media Database, Effective PR Management

      Limited Customization Options, Inconsistent Customer Support, Occasional Platform Bugs, Lack of In-depth Training

      Comprehensive Media Database, Easy-to-Use Interface, Effective Pitching Tools, Excellent Customer Support

      Outdated Contact Information, Limited Reporting Functionality, Coverage Report Inaccuracies, Slow Platform Performance

    Review Summary

    Users appreciate Prowly's user-friendly interface, comprehensive features, and excellent customer support. They find it easy to manage media relations, create and distribute press releases, track campaign performance, and measure ROI. Many users highlight how Prowly streamlines their PR activities, saves time, and improves their overall communication efforts. Additionally, users value the platform's ability to help them build strong relationships with journalists and influencers. However, some users mention occasional technical glitches and limited customization options as areas for improvement. Overall, Prowly receives positive feedback for its user-friendly design, robust features, and effective media relations management capabilities.

    Reviewers appreciate Muck Rack's user-friendly interface, extensive media contact database, and efficient pitching tools. They find it easy to discover relevant journalists and influencers, customize their outreach, and track the performance of their campaigns. Additionally, Muck Rack's customer support is lauded for its responsiveness and helpfulness. However, some users express concerns about the accuracy and completeness of the media database, occasional technical glitches, and limited integration options with other platforms.

    Pros & Cons
    • User-friendly interface and comprehensive features
    • Excellent customer support
    • Streamlines PR activities and saves time
    • Improves overall communication efforts
    • Helps build strong relationships with journalists and influencers
    • Occasional technical glitches
    • Limited customization options
    • User-friendly interface and easy-to-understand media database
    • Sophisticated media database helps spot the right journalist to pitch
    • Automatically updated media list saves time
    • Reliable reports on PR campaigns and easy PDF export
    • Integrated with social media channels like Twitter
    • Concerns about the accuracy and completeness of the media database
    • Occasional technical glitches
    • Limited integration options with other platforms
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $339.00.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Essential Bundle $339.00 $479.00 per month

    Professional Bundle $449.00 $649.00 per month

    Professional Plus Bundle $594.00 $859.00 per month

    Muck Rack Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Contact management
    + 4 More
    Muck Rack Screenshot
    + 2 More
    Videos Video Thumbnail
    + 3 More
    Video Thumbnail

    Vendor information

    Company Details Located in: Warsaw, Poland Founded in: 2013 Located in: New York, NY
    Contact Details

    Not available

    https://prowly.com/en

    (212) 500-1883

    https://muckrack.com/

    Social Media Handles

    FAQs

    What are the key differences between Prowly and Muck Rack?

    Prowly focuses on media relations management, while Muck Rack emphasizes media database and pitching tools.

    What are the alternatives to Prowly?

    The top alternatives to Prowly are Meltwater, Muck Rack, Mynewsdesk, Prezly, and PressKitHero.

    Which SaaS products can Muck Rack integrate with?

    Muck Rack does not have any integrated products listed.

    Which product is better for managing media relations?

    Both Prowly and Muck Rack offer comprehensive media relations management features, but Prowly may be more suitable for teams looking for a user-friendly interface and extensive customer support.

    How do the media monitoring capabilities of these products differ?

    Prowly offers press monitoring features, while Muck Rack provides real-time alerts for trending news that may impact your brand.

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